PHIT America has launched a 28-minute documentary, “Creating Healthier & Smarter Kids: The Power of P.E.,” detailing the negative side effects of physical inactivity. The video will be distributed to P.E. teachers and other school administrators to help highlight the importance of P.E. programs.
Author: SGB Media
The Under Armour Association Adds Girls Basketball League Platform
The Under Armour Association (UAA) announced three newly formed grassroots platforms with UAA-Girls, UA Rise and UA Future, encompassing the entire spectrum of grassroots basketball from 17U to 10U for girls.
Running Awards & Apparel Merges With Racetrackers
Running Awards & Apparel has merged with with Racetrackers Enterprises, Inc. formerly of Spencer, IN. The two companies have supplied running events such as 5Ks, 10Ks and marathons among other races, across the U.S. with custom race apparel, race medals, technical running shirts, and more for over 35 years.
Shopko Files For Bankruptcy
Shopko, the operator of general merchandise stores based in Green Bay, WI, filed for Chapter 11 in the District of Nebraska. The company is pursuing restructuring as a result of “excess debt and ongoing competitive pressures.”
Meopta USA Sport Optics Hires Simpson Sales Company
Meopta USA Sport Optics has hired Simpson Sales Company, Inc. as its sales agency for the Southeastern United States.
Edge Technologies Acquires Al Mar Knife Brand
Edge Technologies Engineering LLC has acquired the Al Mar Knife Brand. Gary Fadden, president of Al Mar Knives, has become Al Mar chairman emeritus and will attend SHOT and major industry events.
Puma Appoints Arne Freundt As Regional General Manager Europe And EEMEA
Puma has appointed Arne Freundt as regional general manager Europe and EEMEA with immediate effect. In this position, Freundt had been Puma’s global director retail & e-commerce.
Kathmandu Appoints Amy Beck As President Of Oboz/Kathmandu North America
Kathmandu Holdings Ltd. on Thursday announced the appointment of Amy Beck to the position of president, Obōz/Kathmandu North America, based at the company’s North American headquarters in Bozeman, MT.
Activism Paying Off For Patagonia
At a session the NRF Big Show in New York City, Patagonia’s CEO Rose Marcario said the last decade “has been the best decade for us in terms of our business” even as the company has doubled-down on its commitment to sustainability and taken on risks by becoming more politically active around environmental issues. But she regarded Patagonia’s moves to take on hot-button issues as only “a proportional response to what’s going on.”
Crocs Pivots To Growth Mode After Successful Repositioning
The transformation that Crocs Inc. began a few years ago has included everything from shuttering stores to adjusting its channel strategy to closing its company-owned manufacturing facilities. Those efforts to slash costs have paid off for the Niwot, CO-based footwear maker. After shedding $80 million in SG&A expenses in that timeframe, the company can now focus on the next leg of its journey—growth.
TRX Completes Strategic Growth Recapitalization
Structured as a management buyout of previous investors by Equity38, the partnership was ideal for TRX in that it maintains the company’s existing infrastructure, led by founder/CEO and former Navy SEAL, Randy Hetrick; while also arming TRX with the capital and significant additional category expertise and resources from Equity38, to further develop the TRX brand.
Aetrex Worldwide Announces Key Sales Appointments
Aetrex Worldwide Inc. has added two key sales executives to its growing global team. Jason Israel was appointed vice president of business development in the technology and orthotics division, and Renee Newman joins as the vice president of sales, strategic footwear accounts.
TeamSnap Tapped By Adidas To Power UK Football Coaches
TeamSnap and Adidas have formed a new partnership that will give UK football coaches, teams, players and parents free access to TeamSnap – the integrated sports management platform.
Ping Signs Stewart Cink
Ping has signed Stewart Cink, the 2009 British Open Champion and six-time PGA Tour winner, to an endorsement deal.
UNC, Epoch Lacrosse Agree To Multi-Year Equipment Contract
The University of North Carolina and two-time NCAA champion head coach Jenny Levy have agreed to a multiyear contract with Epoch Lacrosse to be the exclusive supplier of hard goods such as stick heads, shafts, gloves and other select equipment to the Tar Heel women’s lacrosse program.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal