Arc’teryx continued to expand in Japan with the recent opening of a brand store in Sapporo, the capital of Japan’s northern island, Hokkaido.
With a total of 425-square-meter floor space—composed of 325 square meters of selling space and 100 square meters of stock space—it is the brand’s largest store in Japan.
The store is located at the Sapporo Factory, a large shopping and entertainment complex that includes a shopping mall, office, multiplex movie theaters, and a museum. The shopping center comprises about 160 stores located around a five store high atrium.
The grand opening of the Sapporo store was celebrated on July 26, preceded by a focused multi-channel campaign to engage customers, consumers and the media. The main attraction at the event included a climbing wall and bouldering competition.
“The Japanese market differs somewhat from EMEA and United States. The Japanese consumers use outdoor products both in outdoor and urban environment, so, for example, our 24 line urban backpacks are in very high demand here,” said Ken Takagi, commercial marketing manager, Arc’teryx at Amer Sports Japan.