Bill Supple, an outdoor industry veteran, has been recently brought on to help grow Outdoor & Sports Company (OSC)’s Mountain Equipment brand as brand and business development director. Supple has been CEO and president of Mammut Sports Group.
Author: SGB Media
Styrka Optics Signs New Reps For Midwestern And North-Central States
Styrka Optics welcomed the Outdoor Outfitters Group as Styrka’s sales representative for the Midwestern and North-Central states.
MEC To Open Flagship In Toronto
MEC, the leading outdoor retailer in Canada, confirmed its relocated Toronto flagship store will open April 13, 2019. MEC will occupy two levels of the 54,000-square-foot development located at 300 Queen Street West, offering the 490,000 co-op members in the Greater Toronto Area (GTA) a wider assortment of products and services.
Duluth Trading Opens 50th Store
Duluth Holdings Inc. (dba, Duluth Trading Company) announced the grand opening of its 50th store in Spokane Valley, WA.
Patagonia Sues Budweiser’s Parent For Trademark Infringement
Patagonia has filed a lawsuit against AB InBev, the parent of Anheuser-Busch, claiming the brewer’s Patagonia beer is a “copycat brand.” Patagonia wrote in legal papers in part, “In short, AB has done everything possible to make it appear as though this ‘Patagonia’ beer is sold by Patagonia.”
Fila Appoints Jennifer Estabrook President, North America
Fila appointed Jennifer Estabrook, chief operating officer, as North America president.
Unleash Chaos On The Dance Floor
Under Armour Honors Historic Three Schools to Reach NCAA Final Four with Curry 6 Kicks Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and […]
Big Agnes Makes New Hires
Big Agnes Inc., the Steamboat Springs-based outdoor brand, announced a batch of new hires, growing its product, repair, dealer services and employee engagement teams.
Varsity Brands Teaming Up With Kevin Atlas, First Person With One Hand To Earn A Division I Basketball Scholarship On ‘Believe In You Challenge’
Atlas, 28, to visit 300 plus schools as part of nationwide tour inspiring young people to support one another, challenging them to attend school events they never have before. Varsity Brands, the market leader in sport, spirit, and achievement, has partnered with inspirational athlete Kevin Atlas (Laue) – the first person with one arm to […]
Dalco Athletic Appoints Russell Hiler National Sales Manager
Dalco Athletics has appointed Russell Hiler as national sales manager. Hiler will be responsible for supporting the company’s independent sales reps nationwide, including attending industry trade shows and developing booth displays and marketing materials.
Experimental PUMA BioEvolution Shoe Uniquely Adapts To The Body
Puma today presented an experimental sports shoe as part of its BioEvolution project, which uses biologically active materials to uniquely adapt to the wearer’s foot. The shoe, which is the first result of a collaboration with research organization Fraunhofer Institute, will be presented at the “Materials Village” exhibition held by Material ConneXion Italia at Milano […]
Selkirk Sport Driving Pickleball to New Heights Announces $300,000 Available In 2019 Professional Pickleball Player Incentive Prize Pool
Pickleball’s growth prompt’s 50-percent incentive pool increase from 2018; $77,400 on the line at U.S. Open April 27- May 4; Tyson McGuffin, the No.1 ranked pickleball player in the world headlines team Selkirk. Selkirk Sport, the leading Pickleball paddle and accessories brand is taking professional pickleball to new heights, as the Company announced $300,000 will […]
True Sports Hires General Manager For Lacrosse Division
True Sports announced, effective April 8, Tom Burns will serve as the general manager of True Lacrosse. Burns comes to True Sports after spending time at Wilson Sports and Warrior Lacrosse in leadership roles.
Adidas To Sponsor The Premier Lacrosse League
Adidas has signed a multi-year partnership to become the official athletic footwear and apparel brand of the new Premier Lacrosse League (PLL). The six-team league starts in June.
Yue Yuen’s Revenues Expand In March
Yue Yuen Industrial Ltd. reported sales rose 2.9 percent in March to $879.7 million from $855.0 million.
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