An impressive first-quarter performance not only increased Columbia Sportswear Co.’s sales expectations for 2018 but also bolstered plans for the company to invest $10 million in e-commerce and other capabilities in the second half of the year.
Author: SGB Media
Keen CMO: ‘Better Takes Action’ Campaign Aims To Inspire Change
Tyler LaMotte, chief marketing officer at Keen Inc., spoke with SGB Executive about the footwear company’s new campaign, Better Takes Action, which was designed to follow the company’s longstanding philosophy of giving back, taking action and making an impact.
Balanced Portfolio, Channel Strategy Fuels Rocky Brands’ Q1
Though Rocky Brands Inc. narrowly missed Wall Street’s revenue estimates in the first quarter, the Nelsonville, OH-based company rode a healthy balance across portfolio and sales channels to more than double net income from the same quarter a year ago.
Native Eyewear Hitting Stride Two Seasons After Return To Goggle Market
Colorado-based Native Eyewear returned to the goggle market in 2016, and the company is sharpening its focus on delivering “premium technologies at an attainable price tag,” General Manager John Sanchez said in a Q&A with SGB Executive.
New Digs Bolster Adidas Outdoor’s Growth Plans
Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.
Hi-Tec Integration Stymies Cherokee Global Brands In Fiscal 2018
As Cherokee Global Brands integrated Hi-Tec into its portfolio and moved it from an indirect sales model to a licensed royalty model, headwinds ensued. The company on Thursday reported a loss for Q4 and fiscal 2018.
Kelty’s ‘Ditch Day’ Encourages Outside Play, Elevates Brand Position
Next Friday, April 27, Kelty employees will play hooky as part of Ditch Day, a company-approved day for employees to eschew their work responsibilities and get outside. Ditch Day is part of the company’s Built for Play campaign that encourages more outdoor adventuring.
Huffy CEO: Batch Bicycles To Target ‘Underserved’ Market
Huffy’s new brand, Batch Bicycles, is a higher-end line of bikes to be sold only in independent shops. In a Q&A with SGB Executive, Huffy CEO Bill Smith (left) said the new products will target an underserved market—customers who want a bike priced somewhere between big-box and specialty store offerings.
TomTom Margins Soar As Consumer Segment Sales Slip
TomTom consumer segment sales—which includes PNDs, navigation apps and sports watches—decreased 28 percent in the first quarter, but gross margin increased thanks to 70 percent of revenue now derived from data, software and services.
Local Talent Program Boosts POC’s Global Branding Efforts
When Olympic silver medalist Alex Ferreira (left) was 15, he joined the Local Talent Program run by Swedish helmet and goggle manufacturer POC. The program helps increase sports participation and improve product development—and it promotes the company’s branding efforts around the globe.
‘Keeping The Tribe Together’: Industry Praises OR + Snow Show Date Change
Outdoor Retailer’s announcement that OR + Snow Show is moving to the end of January for at least the next four years and will immediately follow Winter Sports Market has garnered high praise from snow sports and outdoor stakeholders alike.
M&A Insights: 4 Traits That Buyers Seek In Targets
Look for M&A to continue at a rapid pace in 2018, as companies like VF Corp. and others look to add valuable assets to their portfolio. But what are buyers looking for?
Carving A Niche: Behind Elan’s U.S. Growth Strategy
After doubling the company’s alpine ski sales in the U.S. over the last five years, Elan Skis is now doubling down on that recent success with the creation of Elan Sports USA.
Pentland COO Talks Endura Acquisition, M&A Strategy
Pentland has big plans for its newest asset Endura – the company plans to accelerate the cycling apparel brand’s growth around the world. “We’ve got really big international aspirations,” COO Chirag Patel told SGB Executive in a Q&A about the Endura deal and Pentland’s M&A overall strategy.
Where And When Will The Trade War End?
President Trump this week threatened additional tariffs on Chinese imports, prompting sharp criticism from outdoor and sporting goods brands that might not be directly impacted but generally view trade wars as “so last generation,” according to Jeff Turner of Kokatat.
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