Bill Incentivizing Healthy Lifestyles Makes Strides in House

Congressmen Ron Kind (D-WI) and Mike Kelly (R-PA), lead sponsors of the Personal Health Investment Today (PHIT) Act, sent a letter to all members of the House Monday seeking additional support of their bill to make activity more affordable, according to the Sports & Fitness Industry Association.

Dick’s And Macy’s Collaborate On Outdoor STORY

Macy’s in collaboration with Dick’s Sporting Goods and plant food brand Miracle-Gro has unveiled its second experiential concept, “Outdoor STORY,” in 36 locations. The concept will include a curated mix of apparel and hard goods from DIck’s own private brands, Alpine Design and Field & Stream, marking their first debut at another major retailer.

2019 Boston Marathon Sets All-Time Fundraising Record

Boston Marathon participants who ran on behalf of 297 non-profit organizations raised a record $38.7 million for charity through this year’s race. The fundraising total represents an approximate 6-percent increase, or $2 million, over 2018 results.

Varsity Spirit Announces Multiyear Partnership With Memphis Grizzlies

Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, announced a multiyear partnership agreement with the Memphis Grizzlies, the city’s NBA franchise. The company will become an Official Partner of the Memphis Grizzlies, as well as the Official Outfitter of the Grizzlies Dance Team, the Grizz Girls.

Gear Aid Brings Mcnett Tactical Products Into The Fold

Effective immediately, Gear Aid will now have McNett Tactical products in its line of Adventure Tools. Specifically, the use of the “McNett Tactical” name will be discontinued. This rebrand will also introduce new packaging for Camo Form, Op Drops, Microfiber Towels, Gruntline, and Sleep Mask.