StockX, a leading online marketplace for retro sneakers, announced that Deena Bahri has been appointed its first chief marketing officer.

Bahri will oversee marketing, content and design teams, as well as driving StockX’s overarching consumer-facing strategy.

She was most recently chief marketing officer for the last two years at Helix, a personal genomics company based in Denver. She also held top marketing roles Juicero, Birchbox, Gilt Group, The Ladders and Reebok.