Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]
Author: SGB Media
Jonathan Paul Fitovers Eyewear Celebrates Love of Travel And Deploys Dynamic, On-the-Go Consumer Campaign
Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]
Big City Mountaineers Celebrates 30 Years Engaging Youth Through Transformative Wilderness Experiences
After its inception in 1989, Big City Mountaineers (BCM) is celebrating 30 years of adventures this June. In three decades, the nonprofit has engaged with 10,000 kids, conducted nearly 800 expeditions, organized 5,500 volunteers, led 120 overnight camps, and provided over 45,000 nights under the stars. Where will the next 30 years will lead? Be a part of […]
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a donation of $100 or more to the organization during the month of June. SheJumps increases the participation of women and girls in outdoor activities to foster […]
Navy SEAL Foundation, Reebok Announce New Partnership
Reebok Becomes the Official Human Performance Partner of the Navy SEAL Foundation; Collaboration to Include Support for NSW Warriors and Families, Sales Discounts.
Sustainable Down Source Reveals New Level of Down Transparency
Sustainable Down Source (SDS) today announced a new way for consumers to track the provenance and technical details of the down used to make their down jacket or sleeping bag. Beginning this year, the company will make available hangtags to their brand partners, which will contain a unique Quick Response (QR) code and Lot Number. […]
May M&A Roundup: Snipes, Life Fitness And Elan Headline Busy Month
May was busy for M&A in the active lifestyle space, headlined by a European lifestyle retailer entering the U.S. market through a timely acquisition and private equity firms purchasing a well-known fitness equipment company and longtime ski maker.
Vail Resorts Announces Host Of Capital Improvements
Vail Resorts on Monday announced significant capital investments at Vail Mountain, Beaver Creek Resort, Breckenridge Ski Resort, Keystone Resort and Crested Butte Mountain Resort.
Mercury Marine Expands Diecast Capabilities With $9M Expansion
Mercury Marine, a subsidiary of Brunswick Corp., on Monday announced it has officially opened its $9 million, 23,500-square-foot expansion to its diecasting facility.
Callaway Golf Announces Buyout Of Japan Apparel Joint Venture
Callaway Golf Co. announced Monday that its Tokyo-based subsidiary, Callaway Golf K.K., acquired the remaining 48 percent stake in Callaway Apparel K.K., an apparel joint venture between Callaway and its long-time partner, TSI Groove & Sports Co. Ltd.
‘Soft Marketplace’ Sparks Caleres To Lower Full-Year EPS Outlook
Caleres on Monday reduced its expected full-year earnings per share to $2.35 to $2.45, down from $2.45 to $2.55 and a consensus of $2.48, because of a soft marketplace, said CEO Diane Sullivan.
Brunswick Appoints Senior Director–Investor Relations
Brunswick Corp. on Monday announced that Alexander Marchetti has been named senior director – investor relations and will be responsible for Brunswick’s global investor relations efforts.
PVH, G-III Announce License Agreement For Calvin Klein Jeans Women’s Jeanswear Collections
PVH Corp. and G-III Apparel Group Ltd. announced Monday that PVH’s Calvin Klein Inc. subsidiary and G-III have entered into a license agreement with an initial term of five years for the design, production and distribution of Calvin Klein Jeans women’s jeanswear collections in the U.S. and Canada.
Visa Increases Global Investment In Women’s Soccer
Visa entered a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023.
PVH Completes Acquisition Of Australia Distributor
PVH Corp. completed the acquisition of the approximately 78 percent of the outstanding shares of Gazal Corporation Limited, PVH’s long-term partner in Australia, not previously owned.
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