Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]
Author: SGB Media
Icebug Becomes First Climate Positive Outdoor Footwear Brand
Icebug challenges the industry to join them in acting now against climate change. “The climate crisis can’t wait for us to become perfect. We need to act now” – Icebug CEO David Ekelund, pictured left Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as […]
Uli Becker And Bernd Wahler Join Hype Sports Innovation
Hype Sports Innovation said Uli Becker, ex-president of Reebok, and Bernd Wahler, former president of VfB Stuttgart who also served as Adidas CMO, have joined the firm. Hype Sport also said it is launching a $75 million sports tech fund.
Moody’s: J.C. Penney Store Closings Pressure U.S. REITS
Store closures as part of J.C. Penney’s turnaround plan will keep the pressure on US real estate investment trusts (REITs) and commercial mortgage-backed securities (CMBS) to mitigate their exposure to associated risks, Moody’s Investors Service said in a new report.
IHRSA: Health Club Membership Expands 2.6 Percent In 2018
More than 71.5 million consumers utilized U.S. health clubs in 2018, a record high since IHRSA began tracking health club utilization in 1987. The number of individual members totaled 62.5 million, up 2.6 percent from 60.9 million in 2017. In all, consumers frequented their health clubs for more than 6 billion visits in 2018.
Conversation With Justin Gardner, BLDG Active CEO & Co-Founder
Justin Gardner, CEO and co-founder of skin repair company BLDG Active, spoke with SGB about the company’s rapid growth in its first two years, why it’s focused on the outdoor space, a new line that’s coming out May 1 and what else is on tap for the brand.
US Youth Soccer Unveils New Brand Identity
US Youth Soccer, the largest youth sport organization in the United States, today announced a complete redesign of its brand. The refreshed look and feel reflects the organization’s commitment to making soccer the preeminent youth sport in the country.
Trust Performance Announces Industry Purchase Program
Trust Performance, the specialist in bike suspension technology, announced the rollout of its industry purchase program to give cycling and outdoor industry employees exclusive discounts on Trust Performance products.
Liv Cycling Unveils Global Brand Campaign Liv Forward
Liv Cycling, the women’s cycling brand, unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling.
La Sportiva Hires Ascension Sales To Represent The Rockies
La Sportiva announced the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico.
Outdoor Companies Step Up For “We Keep It Wild” Campaign
A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign.
Salomon Announces New Outdoor, Run Marketing Hires
Salomon welcomed two new hires to its brand marketing leadership team in the United States, Becky Marcelliano and Erin Cooper, bolstering its commitment to the run and outdoor categories. Cooper, formerly of Saucony, joins as run marketing manager while Marcelliano, formerly of Deuter USA, will serve as outdoor marketing manager.
PHIT America Founder Rails Against Esports Sponsorships
In an open letter to the sporting goods industry, PHIT America Founder Jim Baugh decried how top sports brands, the International Olympic Committee and many collegiate athletic directors are embracing the esports phenonom. He wrote, “Esports are tearing down the fabric of the sports industry and they represent short-term financial gains for companies that cater to these gamers. It’s like a money grab.”
Authentic Brands Group Acquires Volcom From Kering
Authentic Brands Group (ABG) on Tuesday announced the purchase of the intellectual property of Volcom from Kering S.A., which bought the brand in 2011. Financial terms of the deal were not disclosed.
Amer Sports Takes Loan From Acquiring Investor Group
Amer Sports Corp. is borrowing €1.2 billion (US$1.4 billion) via an “intercompany facilities agreement” from Mascot Bidco Oy, the consortium of investors led by Chinese-based Anta Sports that is acquiring Amer.
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