The Outdoor Industry Association issued a statement on Wednesday asking Congress to fully fund the Land and Water Conservation Fund (LWCF) “to support the growing outdoor recreation economy and the 7.6 million jobs tied to outdoor recreation.”
Author: SGB Media
Lululemon Lifts Guidance On Robust Q1
Lululemon Athletica Inc. slightly raised its full-year guidance after reporting first-quarter earnings jumped 28.5 percent in the first quarter on a 14 percent comparable-stores sales gain. Both earnings and sales topped guidance, highlighted by a 33 percent hike in online revenues.
Cherokee Global Brands Appoints Evan Hengel To Chairman
Cherokee Global Brands on Wednesday announced that the company has appointed current director Evan Hengel to chairman of the board of directors, effective immediately.
Smart Mirror Startup Raises $36M
Mirror, which sells $1,495 full-length mirrors that double as interactive home gyms, is closing a funding round expected to reach $36 million, according to TechCrunch.
30+ Years Of Innovation In Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
Fully submersible Pro Zip Duffel by SealLine confidently protects gear for boaters, paddlers and adventure travelers. For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that innovation continues in 2020 with the new Pro Zip Duffel. […]
Two Years In The Making, Therm-a-Rest® Debuts New Valves For Speedier Inflation And Deflation
After hundreds of prototypes, more than 500 nights in the field and countless tests in the lab, Therm-a-Rest introduces the WingLock™ and TwinLock™ Valves. Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, […]
Designed For World Travel, Sun + Water, Krimson Klover Launches The Perfect All-in-One Collection For Summer ‘20
Krimson Klover’s new Spring/Summer 2020 collection is designed for the gal who’s ready to go overseas with one perfect suitcase. Krimson Klover has curated the perfect energetic combo for the new line. Wrinkle-free layers transition easily from a hike in the Alps or a swim in the ocean to an evening in town sampling […]
Tailwind Nutrition’s New Flavor Will Make You Feel Like A Kid Again
Satisfying Flavor Keeps Energy Up and Stomach Calmed Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide all-day nutrition in […]
SoftBank Invests $300 Million In Brazil’s Gympass
Gympass, the Brazilian startup, has raised $300 million from SoftBank’s Vision Fund and SoftBank’s Latin America fund. Both funds will join existing investors General Atlantic, Atomico, and Valor Capital Group.
Evo To Build Campus SLC In Salt Lake City
Seattle-based outdoor and action sports retailer Evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture.
Boot Barn Announces Amendments To Credit Facilities
Boot Barn Holdings Inc. announced that it amended both its revolving credit facility and term loan on June 6, 2019.
Vail Resorts CEO To Donate $15.7 Million From SAR Exercise
Vail Resorts Inc. announced that Chairman and Chief Executive Officer Rob Katz has exercised stock appreciation rights (SARs) and will be donating 100 percent of the shares and proceeds received to his family charitable foundation and donor advised charitable fund.
Genesco Names Mel Tucker As New Chief Financial Officer
Genesco Inc. announced that it has appointed Mel Tucker, 54, senior vice president of finance and chief financial officer, effective June 24, 2019. Tucker succeeds Mimi E. Vaughn, who recently was promoted to chief operating officer.
LEKI High Fives Wanderfreund Pole Gives Back To The High Fives Foundation
LEKI announces the launch of the High Fives Wanderfreund pole, shown below, a new spin on an old classic to benefit The High Fives Foundation, a non-profit organization that supports the dreams of outdoor action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries. The High […]
‘Trump Slump’ Takes Down Another Firearms Company
Firearms distributor United Sporting Cos. expected Hillary Clinton to win the 2016 presidential election, so it boosted inventories in preparation for the certain rush of gun purchases. But that miscalculation led USC to become the latest victim of the “Trump Slump”—a term used to describe how the current firearms-friendly presidency has quelled concerns over gun rights and stunted sales.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal