Cause Marketing Platforms Not Breaking Through With Gen Z

Several brands in the active lifestyle space, including Patagonia, Nike and Toms, are being recognized for their purpose-driven ethos and related cause-marketing efforts according to an extensive study from DoSomething.org. But the study still found it’s not easy to break through and create belief among consumers.

Cost Of Youth Sports Delaying Retirement For Parents

With hopes that their children will earn college athletic scholarships or even make it to the professional leagues, many parents are spending a significant portion of their income and time on youth sports, according to a new survey conducted by The Harris Poll on behalf of TD Ameritrade.

Snipes Acquires KicksUSA

European lifestyle retailer Snipes has acquired KicksUSA and will transition its brand, signage and operations to 62 existing KicksUSA stores along the East Coast.

Macy’s Q1 Tops Wall Street’s Targets

Macy’s,Inc. reported earnings declined in the first quarter but easily topped Wall Street’s consensus estimates. Same-store sales inched up 0.6 percent. The department store giant confirmed its guidance for the year.

Adidas Board Re-Elects Igor Landau As Chairman

Adidas re-elected Igor Landau as chairman of the Supervisory Board. In a statement, Adidas said Landau was re-elected “to accompany the current five-year strategic business plan, ‘Creating the New’, through to completion in the 2020 financial year and to ensure a smooth hand-over to a new Supervisory Board chairman.”

AAFA Deems New Tariffs Catastrophic For The U.S. Economy

The American Apparel & Footwear Association said it is severely disappointed by the Trump administration’s decision to propose further tariffs on approximately $300 billion worth of U.S. imports, including clothing, shoes, and other textiles from China.

FDRA Protests Fourth Tariff List

In a statement, FDRA President and CEO Matt Priest wrote that the latest proposed list of Chinese imports subject to higher tariffs will be “paid by every American, every time they buy shoes.”