VF Corp. Appoints Denny Bruce As Dickies Global Brand President

VF Corp. announced the appointment of Denny Bruce, who was most recently EVP of sales, product and marketing at Traeger Pellet Grills, to the position of global brand president, Dickies. Philip Williamson, former CEO of Williamson-Dickie Mfg. Co., will move into a non-operating brand ambassador role.

Vista Outdoor Announces Sale Of Savage Arms

Vista Outdoor Inc. announced that it has completed the sale of its Savage Arms and Stevens firearms brands to a financial buyer for $170 million. The company’s transformation includes divesting both its eyewear brands and firearms brands in order to focus on categories where the company believes it can be market leaders.

Maven Announces $23.1 Million Private Placement

Maven, which was recently granted the license to operate the Sports Illustrated media business, raised $23.1 million from several accredited investors in a private placement of 23,100 shares of its Series I Convertible Preferred Stock.

Brooks Signs NCAA Champs

Brooks Running Company said National Collegiate Athletic Association (NCAA) title-holders Allie Ostrander and Karisa Nelson joined the Brooks Beasts Track Club.

Asia Outdoor Completes 14th Edition

The 14th edition of Asia Outdoor in Nanjing, China, concluded on Sunday, June 30, after four successful exhibition days. A total of 312 brands presented and a total of 16,731 visitors came from all over China, as well as Turkey, Ukraine, Korea, and Hong Kong.

Mason Companies Names Jay Berlin President And CEO

Mason Companies Inc., which owns several footwear e-commerce sites including Stoneberry.com and Masseys.com, announced that Jay Berlin, a veteran who formerly led Sportsman’s Guide, has been appointed president and chief executive officer,

Happy 4th Of July!

“The essence of America — that which really unites us — is not ethnicity, or nationality, or religion. It is an idea — and what an idea it is: that you can come from humble circumstances and do great things. That it doesn’t matter where you came from, but where you are going.” —Condoleezza Rice ••• From […]

Aisle Talk Week Of July 1

Top headlines from the active lifestyle industry you may have missed this week, including the U.S. and China agreeing to resume trade talks after a seven-week breakdown, and the Trump administration deciding to hold off adding 25 percent tariffs on $300 billion in Chinese imports, which would have included apparel and footwear classifications and other popular consumer products.