Ruger Names MGE As Distributor

Sturm, Ruger & Co. Inc. on Wednesday announced the addition of MGE Wholesale (MGE) as an independent distributor of Ruger firearms in the U.S.

Outerknown Opens First Store In El Segundo

Outerknown, co-founded by professional surfer Kelly Slater, announced the opening of its first brick-and-mortar store. The store is located on the border of the South Bay surf community in Manhattan Beach, CA. 

Analyst Reaction: Black Friday Garners Mixed Reviews

More consumers surfed rather than drove for their purchases on Black Friday as online sales accounted for a record $7.4 billion spent during the holiday shopping extravaganza, according to Adobe Analytics. But while analysts reacted positively to the overall buoyancy of Black Friday and the unofficial kickoff to the holiday shopping season, those who focus on the active lifestyle marketplace were more tempered in their reports.

Vans Donates Over $1M To Fuel Creativity

Vans commemorated the inaugural #VansCheckerboardDay held on November 21 and its more than $1 million donation to Imagination.org and announced the creation of the Vans Checkerboard Fund, a global grant program that will provide monetary support to back creative expression.

Origin USA Appoints CFO

Origin USA, an American-made maker of lifestyle athletic wear, apparel, footwear and nutrition based in Farmington, ME, appointed Don Miller as chief financial officer.

Pure Fishing Acquires Fin-Nor

Pure Fishing, a platform company that’s owned by the private equity firm Sycamore Partners, has acquired fishing brands Fin-Nor and Van Staal from W.C. Bradley/Zebco Holdings Inc. Financial terms of the deal weren’t disclosed.