GSM Outdoors, a multi-brand manufacturer of hunting gear, recently acquired TekMat. This acquisition expands GSM Outdoors’ growing portfolio of gun care products and accessories.
Author: SGB Media

Velocity Outdoor Appoints Kelly Grindle As President
Velocity Outdoor Inc., the maker of hunting, archery and shooting sports products, announced the appointment of Kelly Grindle as president and co-chief executive officer.

Walmart’s Chief Merchant Exits
Walmart’s chief merchandising officer, Steve Bratspies, will be departing. Scott McCall, currently Walmart’s merchandise manager for toys, entertainment and seasonal goods, will succeed him.

Slinger Bag Partners With Tennis Coaching Icon Nick Bollettieri
Slinger Bag, maker of a newly released tennis ball launcher, on Tuesday announced a new partnership with longtime coach Nick Bollettieri, who joins the brand in the role of head coach.

Fitness Centers Aplenty On Entrepreneur’s 41st Annual Franchise 500
Planet Fitness landed at 7, Anytime Fitness, 22; and OrangeTheory Fitness, 43; on Entrepreneur Magazine’s 41st Annual Franchise 500. Among retailers, Fleet Feet was 86 and Play It Again Sports was 269.

VF Corp. To Explore Strategic Alternatives For Certain Work Brands
VF Corp. announced Tuesday that it is commencing a review of strategic alternatives for the occupational portion of its Work segment.

Outdoor Retailer Returns To Denver For Outdoor + Snow Show
Outdoor Retailer is returning to Denver, CO, next week for Outdoor + Snow Show, a trade show that will feature more than 1,000 exhibitors across all winter sports categories.

Theragun Introduces Theragun University
Theragun Inc., the maker of hand-held percussive therapy devices, announced the launch of Theragun University, premiering the program with its partnership with Genesis Health Clubs.

Genyouth Appoints Two Board Members
Genyouth, the national youth health and wellness nonprofit closely tied to the NFL, said Chris Michalak, CEO of Alight Solutions, and Dana Bolden, SVP Corteva Agriscience, have been appointed to its board.

PGA Tour Announces Licensing Relationship With Full Swing Simulators
The PGA Tour announced a multi-year relationship with Full Swing Simulators as the new Official Licensee of the PGA Tour in the golf simulator category.

Rapid Sales Growth Fuels Gregory’s HQ Expansion
Backpack brand Gregory Mountain Products is expanding its headquarters in Salt Lake City, UT, thanks to double-digit sales growth and rapidly expanding R&D and marketing departments. SGB Executive talks with the company about what’s driving the need for larger digs.

Patrick Mahomes Leads NFL Jersey Sales
Patrick Mahomes has moved into the No. 1 position on the NFLPA’s official list of top-selling players, based on sales of all officially licensed NFL player-identified merchandise from March 1-November 30, 2019. Tom Brady has led jersey sales the past two seasons.

Felix Capital Raises $300 Million In Funding
London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands.

Milliken To Acquire Borchers
Milliken & Company, which acquired Polartec in June 2019, signed an agreement to acquire Borchers Group Limited, a specialty chemicals company known for its coating additives and specialty catalyst solutions.

Former NBA All-Star Michael Redd Joins ADvantage Sports Tech Fund
Former NBA all-star Michael Redd has joined the ADvantage Sports Tech Fund as a venture partner.