London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands.
Author: SGB Media

Milliken To Acquire Borchers
Milliken & Company, which acquired Polartec in June 2019, signed an agreement to acquire Borchers Group Limited, a specialty chemicals company known for its coating additives and specialty catalyst solutions.

Former NBA All-Star Michael Redd Joins ADvantage Sports Tech Fund
Former NBA all-star Michael Redd has joined the ADvantage Sports Tech Fund as a venture partner.

FabFitFun Names First Chief Marketing Officer
FabFitFun announced that veteran marketing strategist Louisa Wee has joined the company as the first chief marketing officer, beginning this month. In this newly created role, Wee will oversee the strategy and execution for the company’s global marketing initiatives, as well as brand, content and creative programming.

Tough Mudder Consents To Bankruptcy Proceedings
The majority shareholder of Tough Mudder, Will Dean, and the endurance event’s board of directors have consented to bankruptcy proceedings for the company as well as a sale to Spartan Race.

Gordini Unveils Brand Refresh
Gordini, a snow sports handwear and accessories company founded in 1956, has launched a brand campaign featuring a new logo, website, creative campaign and product line.

ATN Opens Florida Distribution Hub
ATN, known for its night vision and thermal imaging optics for hunters, outdoor enthusiasts, military and law enforcement, announced that it opened a new distribution hub and sales office in Doral, FL.

Puma Signs First American Professional Soccer Team
New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma.

Fanatics Partners With Miami Marlins
The Miami Marlins and Fanatics announced a 10-year omnichannel retail partnership. The deal represents the fourth MLB club to partner with Fanatics.

Celebrating SMC’s 50th Anniversary With President Tom Gately
“Specialty retail is the lifeblood of our industry, said Tom Gately, president of Snowsports Merchandising Corp. (SMC), which is celebrating its 50th anniversary this year. To commemorate the milestone, SGB Executive spoke with Gately about the importance of the longtime buying group, changes in the industry, and what’s on tap for the organization and the channel in the next 50 years.

Poor Northwest Snowfall Sinks Vail’s Season-To-Date Skier Visits
A dearth of snow at Pacific Northwest ski areas wreaked havoc on Vail Resorts Inc.’s skier visit totals through January 5, but the Broomfield, CO-based company maintained its EBITDA guidance for the fiscal year thanks to improving conditions at the affected resorts and strong pass sales across its footprint.

Acushnet Holdings Appoints Brooke Mackenzie As President Of Kjus
Kjus, a golf, ski and lifestyle apparel company owned by Acushnet Holdings Corp., has named Brooke Mackenzie as president of its worldwide operations.

Brand Velocity Acquires Altama And Original S.W.A.T.
Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it has purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands.

StockX’s Resale Market Surpasses $1 Billion In GMV In 2019
StockX, the sneaker resale marketplace, announced it surpassed $1 billion in gross merchandise value (GMV) in 2019 and grew global buyer and seller registrations by more than 100 percent.

Fleet Feet To Open Two Locations In Texas
Fleet Feet announced its plans for expansion in Texas in 2020 with the opening of two new locations. The first location will open in San Antonio in March and will become the third San Antonio store for the brand. The second location will open in Plano in April and will mark the first Fleet Feet location in the Dallas area.