Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.
Author: SGB Media
2020 Super Bowl: Consumers To Spend $17.2 billion
The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game.
Gap’s Chief Marketing Officer Steps Down
Gap’s chief marketing officer and former Adidas marketing veteran, Alegra O’Hare, has stepped down from the Gap less than a year after joining the retailer.
Five Takeaways From VF Corp.’s Earnings Call
Plenty is happening these days at VF Corp., which reported fiscal third-quarter earnings Thursday. SGB Executive highlights five takeaways from VF leadership’s comments on the earnings call, including the prioritization of M&A, the progress at Vans and what’s happening with The North Face’s latest fabric innovation.
Aisle Talk Week Of January 20
Top headlines from across the active lifestyle industry featured in SGB during the week of January 20, 2020.
Black Crows Welcomes New Partners
Black Crows, the French ski brand, recently added new operational hires and renewed its PR partnership with White Cloud Communication.
Sports Illustrated And The Hockey News Join Forces
Sports Illustrated and The Hockey News are joining forces to create and deliver national and local team-focused content to consumers across platforms covering the sport of hockey.
PSEB Group Announces CEO Transition
PSEB Group, an operating company composed of Pacific Sunwear of California and Eddie Bauer, announced that Mike Egeck will be stepping down as CEO, effective February 4, 2020, to pursue a new opportunity outside of the apparel industry and be geographically closer to his family. PSEB director Jim Gulmi will serve as nterim CEO.
Fanatics Partners With Indianapolis Colts
The Indianapolis Colts and Fanatics announced a 10-year omnichannel retail partnership that will see the company lead all online, mobile and retail store operations for the team.
Adidas Partners With SD Loyal
San Diego Loyal SC announced a multi-year partnership with Adidas ahead of the club’s inaugural season in the USL Championship this spring.
Dillard’s Launches Fitness-Focused Activewear Brand
Dillard’s Inc. announced the launch of Antonio Melani Active, an activewear brand “inspired by a fitness-focused lifestyle with a fashion-forward attitude.”
Hanesbrands Scores A- Grade In CDP 2019 Climate Change Report
HanesBrands announced it earned a leadership level A- score for the second year in the CDP 2019 Climate Change Report.
Gildan Reaches Leadership Level In CDP’s 2019 Scores
Gildan Activewear Inc. said it has been included in the leadership band in CDP’s 2019 scores for corporate transparency and action on climate change.
Smartwool Announces International Leadership Changes
Smartwool on Thursday announced it has promoted Corey Stecker to international general manager and Dariusz Boniecki to director of sales and marketing for Europe, the Middle East and Africa (EMEA).
PrimaLoft Establishes New Licensing Business Unit
Material technology provider PrimaLoft Inc. on Thursday announced the establishment of a new business unit that will focus on licensing the company’s technologies and constant innovation through the PrimaLoft brand.
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