Adidas Signs Tua Tagovailoa

Adidas signed an endorsement deal with former Alabama quarterback Tua Tagovailoa, who is expected to be one of the first players selected in the 2020 NFL Draft. 

Retail Trade Groups Applaud Tariff Relief

The National Retail Federation, Retail Industry Leaders Association and U.S. Chamber of Commerce all applauded the Trump administration’s move to postpone some tariff collections for 90 days amid the COVID-19 pandemic.

NFL Signs Merchandising Deal With Gaming Company

FaZe Clan, the gaming organization, partnered with the NFL on limited-edition “Draft-A-Thon” collection “Draft-A-Thon.” The alliance marks the NFL’s first-ever apparel collaboration with a gaming organization. 

CamelBak’s Greg Williamson Talks COVID-19 Challenges, Opportunities

In another installment of SGB Executive’s series of interviews with industry leaders exploring how businesses are coping with the coronavirus, CamelBak President Greg Williamson provides an update on product demand, ways that CamelBak is supporting front-line medical workers and the brand’s hope for a renewed emphasis on outdoor activities once the outbreak has ended.