Coronavirus Starts Impacting U.S. Way Of Life

On Sunday, Eric Artz, REI’s president and CEO, became the latest retailer to try to reassure customers it’s safe to shop amid the coronavirus outbreak. A number of sporting and other events have already been canceled due to concerns.

Conversation With Bjorn Fjellstad Of Sweet Protection

Bjorn Fjellstad, managing director of the Norwegian apparel and protective gear maker Sweet Protection, is working to build momentum across the globe but especially in the U.S., which represents the brand’s biggest growth opportunity. He spoke with SGB Executive about Sweet Protection’s sharpened focus on this market, including the launch of a new category.

Freemotion Fitness To Forego IHRSA 2020 Trade Show

Freemotion Fitness said that due to the recent announcement of a state of emergency in California, the ongoing global concerns, and uncertainty over the spread of the Coronavirus, it has made the “difficult decision” to withdraw from IHRSA 2020 in San Diego.

IHRSA: Health Club Membership Reaches 64.2M Americans

More than one out of five Americans belonged to a health club or studio in 2019, totaling 64.2 million consumers ages 6 and older, according to the 2019 IHRSA Health Club Consumer Report. The latest data shows a fifth consecutive year of growth in membership.

Reports: Modell’s Preparing For Bankruptcy Filing

Modell’s Sporting Goods is preparing to file for Chapter 11 bankruptcy, according to reports. Mitchell Modell, CEO, told Bloomberg that Modell’s plans to file with a stalking-horse bidder in place in order to support a sale of the company in a bankruptcy auction.

Once Dust Settles With AOBC Shakeup, New Entities Could Thrive

The fiscal third quarter brought significant change to American Outdoor Brands Corp. (AOBC), whose portfolio includes the iconic firearms maker Smith & Wesson plus several brands in the sportsman’s and outdoor gear categories. Despite some stumbles in Q3, look for AOBC’s post-spinoff companies to prosper.