NRI Distribution, a third-party logistics (3PL) provider for aspirational lifestyle brands, hired Kelley Meidroth to a newly created marketing manager role.

Meidroth will focus on NRI branding and marketing working across all departments in the U.S. and Canada. Meidroth joins NRI with an extensive background in marketing and public relations, previously holding positions with notable lifestyle brands in apparel, accessories and footwear. She will be based at the NRI Los Angeles headquarters.

NRI also unveiled a new website, created by Libre Design, and reported positive e-commerce news.

“We are super happy to have had the opportunity to work with Libre Design on our website revamp, their highly experienced designers and team were amazing throughout the process,” said Brian White, director of business development for NRI. “Our goal was to create a hub for information about our services and to showcase the foundational drivers of our organization. Being able to feature our continual focus on information technology and all of our customizable tools was critically important.”

In April, NRI recorded substantial increases in e-commerce volume year-over-year, in the U.S. and Canada.

“We are optimistic about the future, our growth strategy, and the results we are seeing in e-commerce,” said Chris Maydaniuk, NRI president. “As a key sector of our business, we are prepared to adjust fulfillment needs based on the needs of each individual customer. We are fully equipped to scale our services as our customers’ needs change, and we will remain both steady and flexible in our approach as we move through this year.”

Logo courtesy NRI