PickUp Raises Seed Funding

PickUp, a technology platform that helps media companies make sports content more interactive, has raised initial funding in a seed round led by KB Partners, and will launch later this year.

Under Armour Announces Phased Store Reopenings In North America

Under Armour announced details for the phased reopening of its owned stores in North America. The company reopened its first U.S. stores to customers on May 15, and opened additional stores last week. By this Friday, Under Armour will have welcomed customers back to nearly 50 percent of its North America stores.

Peloton Teams With ESPN For First Ever Pro-Athlete All-Star Ride

ESPN will air Peloton’s first-ever All-Star Ride on Saturday, May 30, featuring 16 pro-athlete participants (eight men and eight women) from across the sports landscape, all of whom are current Peloton members. If the participating pro athletes collectively reach an output of 3,000, Peloton will donate one million meals to the Food Bank for New York City.

5.11 Reopens Retail Stores

5.11, Inc., the maker of technical apparel, footwear and gear, announced it is gradually reopening its U.S.-based retail stores in light of the restriction lifts surrounding COVID-19.

Burton U.S. Open Canceled

Burton Snowboards announced that due to ongoing uncertainties around COVID-19, the company has made the difficult decision to cancel the 2021 Burton U.S. Open Snowboarding Championships, which was slated to take place March 1 to 6, 2021 at Vail Mountain Resort in Vail, CO.

Big 5 Posts Q1 Loss, Sees May Sales Recovering

Big 5 Sporting Goods Corp. reported a loss in the first quarter ended March 30 that came in line with projections provided in late February and said April’s comps tumbled 39 percent due to store closures tied to the pandemic. However, May’s sales and merchandising margins are seeing an uptick as stores reopen.

Golf Retailing Recovering

As the percentage of golf retail stores open to foot traffic continues to increase, a growing number of golfers indicate their concern for visiting physical store locations is subsiding, according to the National Golf Foundation’s latest industry-wide surveys.