BSN Sports Acquires Longstreth’s Team Apparel, Lacrosse And Softball Businesses

BSN Sports, a division of Varsity Brands, announced the acquisition of certain team sports businesses from Longstreth Sporting Goods, based in Spring City, PA. Specifically, BSN Sports has acquired Longstreth’s lacrosse and softball team sports businesses, as well as exclusive rights to supply uniform or team apparel and footwear to Longstreth’s field hockey team customers.

Flywheel To End Online Classes

Flywheel Sports, the fitness boutique startup, will shut down the virtual classes that are connected to its in-home bikes in March. Current Flywheel At Home customers were e-mailed a trade-in offer to swap out their $1,500 virtual Flywheel bikes for used Peloton bikes.

Fitbit Misses Q4 Targets As Google Acquisition Looms

With its acquisition by Google looming, Fitbit Inc. on Thursday reported revenue for the fourth quarter of $502 million, which missed Wall Street’s estimates by $29.5 million. The company reported a non-GAAP earnings per share net loss of (12) cents, which missed targets by 15 cents.

Burton Names Lacy CEO As Carpenter Assumes Board Chair

Burton on Thursday officially announced that John Lacy will become the company’s CEO, a role he has shared for the past 18 months with Burton owner Donna Carpenter, who now becomes chair of the Burton board of directors, a position formerly held by her late husband and Burton founder, Jake Burton Carpenter.

Blue-Emu Forms New MLB Partnership

Major League Baseball and NFI Consumer Products announced a new multi-year sponsorship agreement between MLB and NFI’s Blue-Emu line of pain-relieving creams, sprays and patches.

Conversation With Powdr Co-President Wade Martin

Fresh off an acquisition and the opening of a new Woodward facility, Park City, UT-based Powdr is feeling flow. In this SGB Executive conversation, Powdr Co-President Wade Martin dishes on everything from the health of the ski resort industry to the importance of capital investment allocation to why the company doesn’t view M&A like it’s a game of Risk.

Sturm, Ruger’s Q4 Revenues Slide 13 Percent

Sturm, Ruger & Company reported revenues declined 13.2 percent in the fourth quarter to close off 17.2 percent in the year. CEO Chris Killoy said, “Manufacturing overcapacity, excess inventories at all levels of the channel, and a continued softness of demand led to a marketplace saddled with undisciplined discounting, reckless extension of payment terms, and excessive promotions.”