John Donahoe, CEO of Nike, sent a memo to employees regarding George Floyd’s death where he said, “Nike is opposed to bigotry” and supports the nationwide peaceful protests.
Author: SGB Media
Pure Fishing’s Debt Ratings Lowered
Standard & Poors lowered its debt rating on Pure Fishing to CCC+ from B- as it believes a weak economic and retail outlook in 2020 might cause Pure Fishing’s lease-adjusted debt to EBITDA to be above 10x before improving to below 10x in 2021.
True Spec Opens Denver Custom Fitting Studio
True Spec Golf announced the opening of its newest outdoor fitting location at The Ridge at Castle Pines North in Denver, CO. This new location is the result of a partnership between True Spec and Troon.
Royal Robbins Named To The Textile Exchange Leaderboard
Royal Robbins has been named to the Textile Exchange leaderboard and is included in the 2019 Textile Exchange Material Change Insights Report, published May 27, 2020.
Safilo Closes On Majority Stake in Blenders Eyewear
Safilo Group announced the closing of the acquisition of the 70 percent stake in the equity Blenders Eyewear LLC.
Tread Labs Partners with Uber Group to Build Wholesale Business
The maker of a two-part insole system has hired Atlanta-based Uber Group to develop a wholesale program with specialty retailers in the outdoor, run specialty and tactical channels.
Outdoor Industry Addresses Racial Injustices On Social Media
The North Face, REI, Patagonia, Merrell and Columbia Sportswear all issued messages of support for those protesting racial injustice.
NRF Chief Economist Said ‘Uncertainty Abounds’ In Predicting Recovery From Coronavirus Pandemic
While the reopening of businesses shut down by the coronavirus pandemic is a significant step forward, it is too soon to say how quickly or smoothly the nation’s economy will recover, National Retail Federation Chief Economist Jack Kleinhenz said.
NRF Issues Statement On Incidents At Retail Stores
In response to the incidents involving retailers following the death of George Floyd, NRF’s President and CEO Matthew Shay said in a statement, “Defacing, looting and plundering businesses, whether viewed as a direct outgrowth of fury or an opportunistic act of vandalism and theft, impedes progress and healing.”
VF’s CEO In Employee Memo Compares Racism To Virus
In a letter sent May 30 to all employees entitled, “Racism is another virus to eradicate,” VF chairman, president and CEO Steve Rendle called George Floyd’s death “tragic” and “stomach-churning” — and likened racism to the coronavirus pandemic.
Ironman Unveils Safe Return To Racing Event Guidelines
Ironman has announced its Safe Return to Racing event guidelines, “a series of comprehensive operating principles prepared in accordance with industry standards for open air mass participation sporting events.”
Columbia Sportswear’s CEO Speaks Out Against Racism
In a letter to employees, Tim Boyle, chairman, president and CEO, of Columbia Sportswear, said the company fully supports “all victims of racism and all who speak out and act against racial injustice.”
SweatWorks Acquires WodRocket
SweatWorks, the digital agency that created Conquest Events, has completed the acquisition of WodRocket, a leading functional fitness event platform.
L.L.Bean And National Park Foundation Receive 2020 Silver Halo Award
The National Park Foundation (NPF) and L.L.Bean were awarded the 2020 Silver Halo Award winner in the experiential/event category. In 2019, L.L.Bean leveraged its Find Your Park partnership with NPF to bring its S’more out of Summer campaign to life.
BPI Outdoors Hires Senior Marketing Manager
BPI Outdoors, a leader in muzzleloading rifles and accessories with the CVA, Powerbelt, and Durasight brands, hired Damon Bungard to the position of senior marketing manager.
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