VF Plans Re-Org To Support Greater China, Emerging Brands Growth

VF plans to hire its first president, Greater China. Kevin Bailey, executive vice president & Group President, APAC, will continue leading the Asia Pacific Region but will relocate to Denver, CO where he will also assume leadership of the company’s Emerging Brands platform including Altra, Eagle Creek, JanSport, and Smartwool brands as well as Kipling and Icebreaker brands in the Americas Region.

ABG To Change Name Of Its Gravel, Mountain Bike Brand

American Bicycle Group (ABG) announced that it will change the name of its gravel and mountain bike, currently branded Ocoee. The name will be changed out of respect for the African American lives lost in the 1920 Ocoee (FL) Election Day lynching and burning of the community.

Kanye West Teams With Gap

Kanye West and Gap Inc. announced a 10-year plan to bring a Yeezy Gap apparel line to Gap stores and Gap.com in 2021.  Yeezy footwear, made by Adidas, will not be sold at Gap stores.

Golf Rounds Played Bounce Back In May

Golf rounds in May recovered to show a year-over-year gain of 6.2 percent as golf courses reopened across the country according to Golf Datatech. For the year-to-date period, rounds played are down 8.0 percent.

Nike Doubles Down On Digital Amid Pandemic

Nike Inc., on Thursday, introduced a Consumer Direct Acceleration strategy designed to further drive digital engagement with consumers and consequently drive online growth. The program includes a heightened focus on delivering seamless experiences across channels; a realignment around Men’s, Women’s and Kid’s; and building an end-to-end technology foundation to support its digital transformation.

Boardriders Debt Ratings Downgraded

Moody’s Investors Service changed Boardriders Inc.’s outlook to negative from stable. The outlook change reflects the significant deterioration in earnings and cash flow resulting from the disruptions caused by COVID-19.