Fitbit announced it has been selected by the U.S. Army Medical Research and Development Command (USAMRDC) to receive nearly $2.5 million from the U.S. Department of Defense through a Medical Technology Enterprise Consortium (MTEC) award to advance development of a wearable diagnostic capability for the early detection of a COVID-19 infection.
Author: SGB Media
Fabletics Partners With Hydrow
Fabletics announced a partnership to become Hydrow’s official apparel partner and to sell Hydrow’s rowers to its members.
Granite Gear Grounds Keeper Alex Wehrle Picks Up 2,020 Pounds Of Trash
Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]
WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]
Diamondback Partners With Rach McBride; Launches Women’s Gravel Scholarship
Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]
Bollé Assists Winter Sports Retailers With AI Touchless Sales Experience
Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]
TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]
Nike Extends Sponsorship Of University Of New Mexico
Nike signed a new three-year contract to continue as the uniform and team gear provider to the University of New Mexico. Nike has worked to partner with the University since reaching an all-department contract in 2008.
Gildan Activewear’s Q3 Revenues Drop 19 Percent
Gildan Activewear reported sales declined 18.6 percent year-over-year in the third quarter as steep declines in activewear were only partially offset by strong sales growth in the hosiery and underwear category.
Deuter Partners With Arrive Outdoors To Deliver Affordable Gear Rentals
Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]
Lululemon Athletica Releases Impact Agenda
Lululemon Athletica inc. released its first-ever Impact Agenda detailing the company’s long-term strategy to become a more sustainable and equitable business, minimize its environmental impact, and accelerate positive change both internally and externally.
Genesco Appoints Board Member
Genesco Inc.announced that John F. Lambros has been appointed to its board of directors.
Myagi Launches Mobile App To Make Sales Associates Customer Ready
Available for both Apple iOS and Android devices, the new Myagi app helps businesses in the active lifestyle industry to ensure their sales channels are customer-ready. Prioritizing frictionless access, engagement and collaboration, the app implements improvements to the user experience based on research into customer challenges around digital training. Key features include: Team Chat – […]
Electrolit Donates Nearly One Million Dollars In Hydration Beverages To Support Local COVID-19 Frontlines
Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline workers this year, totaling nearly one million dollars in contributed product. “The global pandemic has affected every community, and our frontliners have made […]
Sturm Ruger’s Q3 Revenues Surge 53 Percent
Sturm, Ruger & Company Inc.’s sales in the third quarter rose 53.4 percent to $145.7 million from $95.0 million a year ago. Earnings reached $24.8 million, or $1.39 a share, increasing five-fold against $4.8 million, or 27 cents, a year ago.
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