POC Collaborates With Jeremy Jones On POW Collection

Based on the foundation laid in a decade-long partnership, POC released its Jeremy Jones and Protect Our Winters (POW) collaboration collection in support of positive action for environmental change by contributing 10 percent of all proceeds from the sale of the product to POW. More than a decade after founding POW, Jones a ten-time Big […]

SIA Launches Climate United

SIA announced the launch of its climate initiative, ClimateUnited to provide the winter outdoor community with tools to address climate change.  SIA released the following press release today: “The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, […]

SKLZ Releases Pro Mini Hockey And Pro Mini Soccer Training Goals

Capitalizing on its Pro Mini Hoop series, SKLZ released at retail its Pro Mini Soccer and Pro Mini Hockey. The equipment is designed for play in a dorm room, basement or den for fun or training during the pandemic.  The first SKLZ product specific to hockey, Pro Mini Hockey, is a miniature hockey game for […]

Tom Brady And Alex Guerrero’s TB12 Tap IMG To Extend Brand Reach

TB12, Co-founded by Tom Brady and business partner Alex Guerrero, has signed with IMG for licensing and brand collaborations. A reflection of Brady and Guerrero’s holistic life approach and designed to help customers recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength, and conditioning, […]

Tonal Introduces Smart Flex Digital Workouts

Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]

Blyss Running Celebrates 5th Year Anniversary

This year, Blyss Running is celebrating five years in the run apparel business. Founded in October 2015 by Alyson Neel, Blyss Running has an underground following of women runners, from beginners to ultrarunners. Although Neel’s background is in fashion and merchandising, her passion for running began in her early 40s and she quickly progressed to […]

Tailwind Athlete Wins U.S. Big’s Backyard Ultra

Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.  Team […]

Hydro Flask Receives National Park Trust 2020 American Park Experience Award

Hydro Flask will accept the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s […]

Mammut Records Modest Growth In Q3

Conzetta Group’s said its Outdoor segment, which consists entirely of Mammut brand, saw “slight growth” in the third quarter, recovering from declines seen earlier in the year due the pandemic.

PeopleForBikes Highlights Progress On Section 301 Tariffs

PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China.