Sweaty Betty is reportedly seeking new investment following strong sales during the lockdown.

The British activewear brand, which already counts American private equity firm, L Catterton, as an investor, has retained Goldman Sachs to seek private equity interest in a deal that could value the company at about £250 million, according to The Times.

Sweaty Betty has more than 50 stores in the UK and Hong Kong. It closed all of its stores in North America earlier this year but is sold at Nordstrom.

Photo courtesy Sweaty Betty