CLMBR Secures Venture Capital Funding

CLMBR announced the close of its first funding round led by venture capital and private equity firm KBW-Ventures, exercise physiologist and CEO and Founder of 22 Days Nutrition, Marco Borges and others. The investment will support the launch and delivery of CLMBR Connected and CLMBR Pure vertical climbing machines for the at-home and commercial markets.

Granite Gear Grounds Keeper Alex Wehrle Picks Up 2,020 Pounds Of Trash

Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]

WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis

Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]

Diamondback Partners With Rach McBride; Launches Women’s Gravel Scholarship

Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]

Bollé Assists Winter Sports Retailers With AI Touchless Sales Experience

Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]

TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor

TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]

Deuter Partners With Arrive Outdoors To Deliver Affordable Gear Rentals

Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]

Lululemon Athletica Releases Impact Agenda

Lululemon Athletica inc. released its first-ever Impact Agenda detailing the company’s long-term strategy to become a more sustainable and equitable business, minimize its environmental impact, and accelerate positive change both internally and externally.

Myagi Launches Mobile App To Make Sales Associates Customer Ready

Available for both Apple iOS and Android devices, the new Myagi app helps businesses in the active lifestyle industry to ensure their sales channels are customer-ready. Prioritizing frictionless access, engagement and collaboration, the app implements improvements to the user experience based on research into customer challenges around digital training. Key features include: Team Chat – […]