Adidas has appointed Vicky Free as senior vice president, global marketing at Adidas effective January 4, 2021.

In this role, she will be responsible for the global development and implementation of brand campaigns. Free will report directly to Brian Grevy, a board member of Adidas AG, responsible for global brands.

Free has over 20 years of experience leading omnichannel marketing teams. Her positions include large, global brands such as Walt Disney, McDonald’s, Time Warner, and Viacom. Most recently, she worked at Novant Health as CMO.

Photo courtesy Adidas