Today Coca-Cola inspires an apparel collection with Lifted Research Group (LRG). The LRG for Coca-Cola collection drops on December 26 and is available for a limited time at select retailers and L-R-G.com. During this time of year, the red and white classic Coca-Cola logo and happy polar bears make people smile in the more than […]
Author: SGB Media

Adidas And Jerry Lorenzo Announce Long-Term Partnership
Adidas announced a new long-term deal with Fear of God’s Jerry Lorenzo. The Los Angeles-based designer will “drive the creative and business strategy for Adidas basketball globally,” according to a statement from Adidas.

Bass Pro To Acquire Sportsman’s Warehouse
Bass Pro Shops has reached an agreement to acquire Sportsman’s Warehouse for $18.00 per share in cash. Sportsman’s Warehouse CEO Jon Barker, said in a statement, “This merger brings together the greatest brands in the outdoor industry.”

BSN Sports Indianapolis To Pay Fine Over Discrimination Allegations
BSN Sports LLC Indianapolis, the local division of Dallas-based BSN Sports, reached a settlement with the U.S. Department of Labor after it allegedly discriminated against thousands of people who applied for jobs at the company’s Indianapolis production facility. BSN Sports does not admit liability and denies the allegations.

Golf Rounds Played Surge In November
Golf rounds played jumped 56.6 percent for the month of November and are now up 13.1 percent in the year-to-date period, according to Golf Datatech.

24 Hour Fitness Sees Bankruptcy Emergence By Year End
The U.S. Bankruptcy Court for the District of Delaware late Tuesday confirmed the reorganization Plan for 24 Hour Fitness. With this confirmation, 24 Hour Fitness will reduce approximately $1.2 billion of funded debt and expects to emerge from Chapter 11 by December 31, 2020.

RIA Elects New Slate Of Directors for 2021
The Running Industry Association (RIA) voting for the organization’s 2021 Board of Directors concluded last night adding five new directors to replace an equal number of departing directors.
Skratch Labs Adds 60 Serving Bag Of Strawberry Lemonade Sport Hydration Mix
Skratch Labs announced the release of a new size of its Sport Hydration Mix flavor, Strawberry Lemonade. Skratch has expanded the size offering of Strawberry Lemonade to include a 60 serving bag. The larger bag keeps customers stocked up on Skratch for longer and provides value at a lower cost per serving. The flavor is […]
Skratch Labs Introduces New, Larger Size Of Chocolate Sport Recovery Drink Mix
Skratch Labs announced the release of a new size of Sport Recovery Drink Mix Chocolate. This 1200g, 24-serving bag offers an answer to the consumer feedback the brand received that the 600g, 12-serving bag was not sufficient for their needs. Chocolate is the first, and currently the only, 1200g bag size for Skratch Labs line […]

REI To Close Settlers Ridge Location In Pittsburgh
REI plans to close its Settlers Ridge store in Pittsburgh permanently after 11 years.

Miami Ranked As America’s Healthiest City
For the second year in a row, Miami earns the title of the healthiest city in the U.S., followed by Atlanta and San Francisco, according to Mindbody’s Top 10 list of Healthiest Cities in America.

The Conservation Alliance Announces New Members
The Conservation Alliance welcomed 14 new member organizations adding to its list of more than 250 companies committed to the organization’s message of conservation and the protection of North America’s wild places.

Concepts Opens New Store In New York City
Concepts announced the opening of a new store in New York City, at 99 University Place in the Union Square neighborhood. The 2,500-square-foot space is the fourth Concepts retail location adding to the brand’s presence in Boston, Shanghai and Dubai.

Winnebago’s Debt Ratings Outlook Upgraded
S&P Global Ratings revised its outlook on Winnebago Industries Inc. to positive reflecting the possibility S&P will raise its rating on Winnebago if the demand for RVs remains strong through the first half of fiscal year 2021.

Orvis Appoints Chief Product Officer
Orvis announced that Reenie Benziger has been named chief product officer. Prior to Orvis, Benziger served as VP, global apparel at Nike.