Bajio Sunglasses will launch its first collection of performance sunglasses at retail on March 1. Bajio, Spanish for the shallows, draws inspiration from “flats worldwide and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market”. Its first collection features 12 frames and six lens options, which allows consumers to customize […]
Author: SGB Media
Klean Kanteen Kicks Off New Year With New Colors And Caps
Klean Kanteen announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps. The colors include Black, Real Teal, Purple Potion, Marigold, Blue Tint, Tofu, and two Kid Kanteen patterns include Heart Stripe and Electric Camo all with a chip-resistant Klean Coat finish. The Klean Kanteen logo […]

Big Agnes Partners With Bluebird Backcountry Ski Area For 2020/21 Season
Big Agnes announced a new partnership with Bluebird Backcountry ski area located between Kremmling and Steamboat Springs, CO. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area providing guides, educators and staff with its newly redesigned insulated jackets. “Bluebird Backcountry is a totally unique ski area set right in our […]
Headsweats Launches Active Line For Women
Headsweats introduces its Active Line, a collection of apparel, headwear and accessories created for women. Designed by “active women for active women”, the collection combines “comfort and style with sustainable materials and functionality.” “Creating a style line specifically for women has been a passion project of ours for years, and we’re excited to finally bring […]
Osprey Named Official Bag Supplier Of Trek-Segafredo Cycling Teams
Osprey announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. As its Official Bag Supplier, Osprey will supply bags to support 43 racers who compete in 125 races over 300 race days across […]

Bowtech Archery Introduces Solution SS
The Solution SS, short for Super Smooth, from Bowtech Archery, “can be shot for days on end and held tirelessly at full draw,” said the brand, with its DeadLock Cam System. As with the brand’s Solution, the limbs, coupled with a center pivot riser design, remove sound and vibration at the source. “Consumers spoke, and […]

US Sports Camps Announces Launch Of Nike Pickleball Camps
US Sports Camps, the official provider of Nike Sports Camps, announced the launch of Nike Pickleball Camps, joining a line-up of 21 other sports camp disciplines.

Retail Sales Drop In December For Third Straight Month
Retail sales, excluding automobiles and gas, slid 0.7 percent in December compared to November, according to the Commerce Department, as a surge in coronavirus cases kept consumers away from stores during the critical holiday shopping season.

NRF Says 2020 Holiday Sales Grew 8.3 Percent Despite Pandemic
Retail sales during the 2020’s November/December holiday season grew an unexpectedly high 8.3 percent over the same period in 2019 to $789.4 billion, exceeding the National Retail Federation’s (NRF) holiday forecast despite the economic challenges of the coronavirus pandemic, NRF said. The numbers include online and other non-stores sales, which were up 23.9 percent at $209 billion.

Bowtech Archery Introduces The Solution
The Bowtech Solution offers speed, comfort with a lack of sound and vibration driven by its Deadlock Cam technology. “In 2020, we introduced DeadLock technology in the first-ever hunting bow platform, and the popularity went through the roof. Over the last year, consumers requested the same reliable accuracy in a speed bow. Challenge accepted. The […]
Scarpa Releases Fall 2021 Maestrale And Gea Family Ski Boots
For Fall 2021, SCARPA unveils its next generation of the Maestrale and Gea family ski boots while adding to its backcountry boots with the F1 LT WMN. In the new Maestrale and Gea boots, performance was included without adding weight, in addition to sustainable materials. Since their introduction in 2010, the Maestrale and Gea have […]
Kitzuma Cycling Logistics Goes National With Coast-To-Coast Shipping
Only a few months after its official launch and ahead of schedule, Kitzuma Cycling Logistics, will offer national coverage on January 25 with its ready-to-ride bike shipping service. While delivering east of the Rockies over the past several months, much of that in the Southeast where the company is headquartered, it has steadily built a […]

Aisle Talk Week Of January 11, 2021
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of January 11, 2021 covered in the SGB Updates and delivered to your inbox every business day.

Mindbody Appoints VP Of Strategic Accounts
Mindbody announced the hiring of Javad Ra’ed as vice president of strategic accounts.

Play It Again Sports Parent Appoints New Board Member
Winmark Corp., the parent of Play It Again Sports, named Gina De Caro Sprenger to its Board of Directors. Currently, Sprenger is the chief strategic retail officer for Fanatics.