A national survey from Planet Fitness Inc. found nine in 10 (91 percent) Americans with a resolution in mind are setting one specific to fitness in the New Year.
Author: SGB Media

Matrix Fitness Partners With iFit
Matrix Fitness has formed a strategic partnership to bring iFit’s connected fitness technology and content to its home fitness portfolio.

New Balance Signs Fourth NBA Player
New Balance has signed Denver Nuggets guard Jamal Murray to a multi-year endorsement deal. Murray had been with Adidas.

Master P And Baron Davis Exploring Buying Reebok
Baron Davis, the former two-time NBA All-Star, and hip-hop mogul Percy “Master P” Miller are in discussions with Adidas to acquire the Reebok brand.

LuckyGunner Announces Ownership Change
LuckyGunner, LLC (LG) announced that it has recently been fully divested by Mollenhour Gross, LLC and has joined 2A Group, LLC, a private investment company solely owned by Jordan Mollenhour.

VF Corp. Completes Acquisition Of Supreme
VF Corp. announced that it has completed its previously announced acquisition of Supreme, the streetwear brand, for an aggregate base purchase price of $2.1 billion.

Taubman Centers Approves Merger With Simon Property Group
Luxury mall owner Taubman Centers, Inc. announced that its shareholders at a special meeting approved a merger agreement between Taubman Realty Group and the biggest mall owner in America Simon Property Group
Salomon Expands Partnership With Locally To Launch ‘site2snow’ Program
Salomon and Locally are evolving its long-term partnership to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers to purchase their winter hardgoods products in the easiest and quickest way possible. […]

Bass Pro’s Planned Acquisition Of Sportsman’s Warehouse Seen As Credit Positive
Moody’s Investors Service said that Bass Pro Group, L.L.C’s planned acquisition of Sportsman’s Warehouse Holdings Inc. for approximately $800 million is a credit positive, but has no impact on the company’s ratings or outlook.

Stretch Zone Appoints CEO
Stretch Zone, which has more than 100 locations in 22 states, appointed Tony Zaccario as president and CEO. Company founder Jorden Gold will remain involved as executive chairman.

Town Sports’ Subsidiary Secures Funding
Empire Holdings and Investments, LLC, the parent company of luxury fitness brands TMPL, Palm Beach Sports Clubs and LIV, announced an agreement in principle for a $100 million commitment by Kennedy Lewis Investment Management LP. The company is a wholly-owned subsidiary of Town Sports International Holdings, Inc.

Echelon Fitness Raises $65 Million
Echelon Fitness has completed a $65 million financing led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners.

Dorel Postpones Special Shareholders Meeting
Dorel Industries Inc. announced that its Board of Directors is postponing a Special Meeting to vote on its going-private transaction to give Dorel shareholders additional time to consider the terms and conditions of the proposed deal.

Slinger Bag Announces Successful Uplisting to OTCQB
Slinger Bag announced its successful uplisting from the OTC Pink to the OTCQB Venture Market.

Adidas Raises Commitment To Sustainable Products
Adidas AG said more than 60 percent of its products will be made with sustainable materials in 2021. From 2024 onward, Adidas is committed to using only recycled polyester.