Under Armour is ending its on-field licensing contract with the National Football League, according to a report from the Financial Times. The move will restrict accessory products bearing the Under Armour logo from being worn or displayed on the field during games.
The challenge will limit the ability of Under Armour’s endorsed athletes, such as Tampa Bay Buccaneers’ quarterback Tom Brady, to wear Under Armour product on the field. It was not known when the NFL contract would expire.
Sean Eggert, SVP of global sports marketing at Under Armour, said in a statement to the Financial Times that “we are in active conversations with the NFL to determine alternative opportunities that best serve athletes moving forward and to ensure the best [return on investment] for Under Armour.”
The move comes as Under Armour has been reducing marketing commitments to align expenses with its lower sales rate. Last year, the brand ended contracts with UCLA, the University of California, Berkeley, and the University of Cincinnati.
Photo courtesy AP
