BKK Hooks Hires New Director of Marketing

BKK said Casey Yoern previously served as the marketing specialist/photographer at Daiwa Corp., where he spearheaded digital marketing campaigns, managed product launches and oversaw catalog creation for over 2,000 SKUs.

Sport Alliance Names New CEO

Alexandar Vassilev succeeds Gregor Bieler, who is stepping down for personal reasons. Headquartered in Hamburg, Sport Alliance is a global software company for the fitness industry, specializing in software solutions for studio management, financial services and mobile applications.