The increase is said to bring RideNow’s total credit capacity to approximately $400 million, up significantly from the amount reported at the close of 2025.
Author: SGB Media
Atomic Strengthens North America Leadership Team, Adds New GM
Sean Kennedy, a 12-year Atomic veteran, has been promoted to general manager, North America. He was most recently marketing director for North America. He reports to Christian Haitzmann, VP of commercial, reflecting the closer alignment of regional omni-channel execution within Atomic’s global commercial organization.
Goodr Appoints Pepe Landa as Director of Global Sales & Marketing
Sunglass brand Landa appointed Pepe Landa, formerly at On, Boardriders and Rip Curl, as director of global sales and marketing.
Xponential Fitness Names New President
Danielle Parra is said to bring over 20 years of experience in operations, marketing, product development, and digital across franchise systems and private equity-backed organizations.
Colt Appoints Head of Marketing
Colt’s Manufacturing Company, LLC appointed Kristin Marlow, formerly at CCW Safe and Staccato, as head of Marketing.
GSI Outdoors Re-Acquired by Founding Siblings
GSI Outdoors was founded by the Scott siblings 41 years ago. After selling the company in 2022 to Pelican International, the Scotts remained closely involved in the brand’s operations. Following a period of corporate restructuring at Pelican over the past year, the family said they saw a path to reacquire the business.
Reports: Shein to Acquire Everlane
China’s fast-fashion platform Shein is acquiring U.S. apparel brand Everlane from majority owner L Catterton in a deal valuing the U.S.-based apparel retailer at about $100 million, according to reports.
Boss Opens First Athleisure Store on Las Vegas Strip
The store reportedly includes an assortment of golf and tennis-inspired pieces, technical activewear and modern essentials “engineered for comfort and functionality.
L.L.Bean to Open Stores in Illinois and Nebraska
L.L. Bean plans to open its fourth store in Illinois in Naperville and its first location in Nebraska in Omaha.
Academy Sports and Outdoors Executes Debt Refinancing
The retailer completed debt refinancing through a private placement of $500 million of 5.875 percent senior secured notes due in 2031 and will redeem its existing 2027 notes and fully repay a $400 million term loan.
Lowa Officially Opens New U.S. Headquarters in Salt Lake City
Lowa opened new U.S. headquarters in Salt Lake City in a move that sees the outdoor footwear brand join its parent’s Tecnica Group U.S. operations in the region.
MasterCraft Boat Holdings Completes Acquisition of Marine Products
MasterCraft Boat Holdings, Inc. completed its previously announced acquisition of Marine Products Corp. in a cash-and-stock deal valued at approximately $232 million that will feature the MasterCraft, Chaparral, Robalo, Crest, and Balise boat brands.
Stio Hires Seven Regional Sales Agencies; Costigan Named NSM Wholesale
The outdoor lifestyle brand based in Jackson, Wyoming appointed seven regional sales agencies across the U.S. to better support its wholesale partners. In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale.
On Brand Opens First Store in Sweden
On opened its first store in Sweden, building on the Swiss brand’s retail openings in cities including Shenzhen, Kuwait, Seoul, and London.
Newton Golf’s Q1 Loss Expands on Growth Investments
Newton Golf Company, Inc. reported revenue in the first quarter totaled $1.0 million, down 18 percent from $1.2 million in the prior-year quarter due to temporarily reduced manufacturing capacity and delayed order fulfillment associated with operational initiatives implemented during the quarter to support future growth opportunities.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal