MANCHESTER, Vt. (July 28, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly rods that will provide […]
Author: Ryan Silven
Norrøna Goes Ultralight For Spring 2022
Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]
Go Plogging with Fjällräven on Earth Day
LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth Day and give back to […]
Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design
LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a lifetime of use. Fjällräven continues […]
Fjällräven Introduces Samlaren, A Collection That Puts Deadstock To Good Use
Fjällräven has launched its Samlaren collection, the Swedish term for “the gatherer.” Rooted in Fjällräven’s commitment to creating quality garments and the tradition of not letting resources go to waste, all products bearing the Samlaren badge were made using leftover fabrics (deadstock) from its mills and factories, combined, in numbered limited editions. The first Samlaren […]
Fjällräven Gives The Gift Of Nature This Holiday Season
Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]
Fjällräven Voted Most Sustainable Brand In Its Industry According To Sweden’s Sustainable Brand Index
The outdoor brand was named the most sustainable brand from the “Clothing and Fashion Brand” industry and ranked 13th overall among more than 1,400 brands and 35 industries
Fjällräven To Give Away 1,500 National Park Annual Passes To Customers On Black Friday
This holiday season, Fjällräven gives away 1,500 passes to National Parks to customers at 21 U.S.-based brand stores.
Truewerk Names rygr Agency of Record
Denver-based performance workwear brand finds a strategic communications partner.