Author: Michael Custodio

Torrance, California (June 9, 2021) — Yes Way Rosé, America’s top-selling, female-owned rosé brand, has joined forces with Igloo, the world’s leading cooler brand, to release a limited-edition Yes Way Rosé® Playmate® Pal cooler. Launching just in time for National Rosé Day (June 12th), the cooler will be available starting June 9, 2021, exclusively on […]

Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot. “It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo. Igloo is […]

May 27, 2021 (Lake Forest, CA) – Today, etnies released Devon Smillie’s new signature colorway of the Windrow Vulc.  Arriving in a white and gum, Devon’s clean, classic signature colorway with the etnies stylized “E” logo fits his style.  Check out the new etnies Windrow Vulc here: etnies.com/WindrowVulc Through the years, Devon has had remarkable […]

Igloo released its Limited Edition Photographer Series Playmate cooler collection featuring the works of Magdalena Wosinska, Atiba Jefferson and Estevan Oriol. “It’s a huge honor to collaborate with Magdalena, Atiba and Estevan on our Photographer Series,” said Brian Garofalow, CMO, Igloo. “Each photographer is incredibly talented and has created unique iconic work. We’re thrilled to […]

Spring is prime bass fishing season. Offshore Lifestyle dropped its Bass Capsule Collection to celebrate North America’s most popular game fish. For more product information, go here. Photo courtesy Offshore Lifestyle. From left to right: Largemouth Bass windbreaker, Icon hat, Haulin’ Bass trucker hat, On the Line t-shirt, and the Haulin’ Bass t-shirt.    

2021 marks the tenth year of the Etnies Buy A Shoe, Plant A Tree (BASPAT) program. Etnies is continuing the program in partnership with Trees for the Future, an agroforestry non-profit that trains farmers through a four-year program, called the Forest Garden Approach, where thousands of trees are planted that restore a farmer’s soil them […]

Igloo launched its Beatles Yellow Submarine Playmate Collection inspired by the band’s animated 1968 film and album. The special-edition Collection of three coolers — The Yellow Submarine Little Playmate, All You Need Is Love Little Playmate and Blue Meanies Little Playmate — are designed with psychedelic artwork and offer a capacity for up to nine […]

Igloo released its Retro Collection of hard- and softsided coolers. Inspired by ‘80s and ‘90s styles, including coolers, the brand released decades ago. The expanded collection offers nine styles in five color combinations. “I love this Retro collection. Our original Retro collection was an instant hit, and this major expansion makes it even more excellent,” […]

For Earth Month, April 2021, Igloo will donate 100 percent of profits from a select group of products sold on its website to the nonprofit, Keep America Beautiful.  Igloo’s Earth Month collection includes eco-friendly coolers made from recycled plastic, recycled fabric and reusable stainless steel drinkware. “Igloo is celebrating Earth Day all month long by […]

In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin.  A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]

Brandon Semenuk’s first Etnies pro shoe, the Semenuk Pro, launches globally with his latest video project, Amygdala. The Amygdala is an area of the human brain that represents a person’s core fear system. The video asks the viewer if Semenuk chooses to ignore his or if he simply does not have one. Semenuk worked closely […]

Today, Igloo dropped new Disney Mickey and Minnie Mouse soft cooler bags. With four custom styles, including a cooler backpack and cooler tote bag, these special-edition bags include character design details and join its existing collection of Disney-inspired Playmate coolers also featuring Mickey and Minnie Mouse.     “There’s nothing like collaborating with Disney, and […]

ThirtyTwo released Zeb Powell’s first signature kit for Winter 2021—inspired by his favorite NASCAR jacket. The design features flames and 32 racing patches.  The kit will be available in October 2021.   The highlights of the collection are a Lashed Boot, Pit jacket and Sweeper pant, hoodies, crossover anorak and pants, tees, mitts, and socks. […]

Etnies and the BMX film RAD launched the RAD limited footwear and apparel collection to celebrate their 35th anniversaries. Both brands debuted in 1986.  Etnies x RAD collection offers two shoe styles, four short-sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt, socks, and hats. In addition to their shared 1986 and BMX sports roots, both brands […]

March 15, 2021 (Lake Forest, Calif.) – Today, the ThirtyTwo® crew is proud to welcome Elena Hight to the T32M!  Elena was a standout at a young age when she made history as the first-ever female to land a 900 in a competition.  This two-time Olympian and seven-time X Games Medalist is also the first snowboarder […]