Author: apattillo

Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting June 26 in Olympic Valley, CA.  Saucony’s ambassador trail runners also include Grayson Murphy, the 2019 U.S. Mountain Running […]

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a stat with the number […]

WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new Endorphin Trail, is back to […]

Chaco Footwear partnered with country music artist Thomas Rhett and released its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to […]

Stadium Goods teamed up with Chaco Footwear to create a series of Chillos Slides for men and women. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first drop includes two Stadium Goods colors in “Whiteout” and “Blackout”. “I love Chacos,” said Greig Bennett, […]

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years old, he decided to […]

Saucony today released its refined Ride 14, the brand’s signature neutral shoe. “As we bring new people into our sport, we want them to have the best experience possible,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “The Ride 14 is built to deliver everything a new runner desires; the step-in […]

Saucony released its new Freedom 4, engineered for the run, the gym and all-day activities with an updated with its PwRun PB cushioning to better handle lateral movement. “The Freedom 4 is the perfect choice to knock out all your training needs,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “Yet, […]

Honey Stinger introduces its Rapid Hydration Mix, an all-natural, three-part system to help athletes perform at their peak.  Developed by a team of nutritionists and tested by top competitors, six formulated powder mixes hydrate athletes across three training and competition phases: Prepare, Perform and Recover. “Our Rapid Hydration Mix is the first of its kind. […]

 Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry.   McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces to last year’s Finals. Additionally, McCoughtry […]

Honey Stinger announced its partnership with NBA pro baller, James Wiseman, selected as the second overall draft pick in 2o2o. As part of its partnership, Honey Stinger and Wiseman will donate Honey Stinger products to underserved kids in two San Francisco Bay Area youth organizations—Student Program for Athletic & Academic Transitioning (SPAAT) and the Urban […]

Honey Stinger introduces its newest flavor to join its Classic Waffle family — the Short Stack — a maple flavor in a single serving size. “While many love a relaxed weekend morning brunch, our athletes prefer action-packed days, often heading out the door before the sun comes up,” said Mike Keown, CEO, Honey Stinger. “Our […]

Chaco introduced the newest additions to its Chillos footwear collection, the Chillos Sport and the Chillos Flip. “Last year, the Chillos launch was our most successful new product introduction in the history of the brand, and it quickly became our top seller,” said Jamie Kirby, director of marketing, Chaco. “Relaxed comfort and convenience are clearly […]

LOUISVILLE, Colo. (Feb. 14, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and style for riders across all categories. With its new collection, the brand furthers its commitment to sustainability, […]

STEAMBOAT SPRINGS, Colo. (Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 23 top returners from the 2020 squad, forming a team of athletes 50-strong to represent the brand this year in their training, competition, […]