Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Author: Carly Terwilliger
Building A Better Mountain Athlete
Mountain Tactical Institute Founder Rob Shaul on why you’re not a better skier.
Balega Opens 2017 Impi Ambassador Applications
The 2017 team will be made up of approximately 100 male and female athletes from across the U.S. who will represent the brand across their social media channels, at races and in their day-to-day lives.
Men’s Wearhouse, Kenneth Cole Tap 37.5 For Sportswear Line
Product from the Awear-Tech Awearness Kenneth Cole label uses 37.5 fabric technology from the high-performance sports world.
Diamondback Launches Online Customization Tool
Customers can create custom versions of the Andean triathlon bike, with other bikes in the lineup to follow in 2017.
All Good Gives 1 Percent Of Black Friday Sales To POW
Through its membership with 1% for the Planet, from Black Friday through Cyber Monday the skincare company will contribute 1 percent of online sales to Protect Our Winters.
Patagonia To Donate 100 Percent Of Black Friday Sales
The donations will go to grassroots organizations working in local communities to protect the air, water and soil.
Pro Football Hall Of Fame Awards Naming Rights For Village
Johnson Controls will become the “Official Smart City Partner” of Hall of Fame Village, which includes venues such as a virtual reality Hall of Fame Experience.
Dick’s Joins Sports Matter Green Shoelace Movement
The sporting goods retailer will donate $2 from every shoelace sale to its foundation’s Sports Matter program, which is dedicated to helping save underfunded youth sports programs.
Ergo Closes Paradigm Designs
The manufacturer of small arms accessories closed its future weapons division to focus on its core business.
Daniel Defense Breaks Ground On New Facility
A second facility is currently located in Ridgeland, SC, but with the completion of the Black Creek facility those operations will move into the new building.
Pearl Izumi Opens 2017 ‘Ambador’ Applications
The Ambador name is derived from an excerpt of the Pearl Izumi Pact, where athletes pledge to “Take the a– out of ambassador.”
Schoeller Launches Redesigned Website
The website highlights the Swiss textile company’s range of groups and technologies, current customers, sustainability practices and history.
Hazard 4 Names PR Agency Of Record
The tactical gear manufacturer selected Gray Loon Marketing Group, effective immediately.
Shooter’s Choice Partners With Outtech
The alliance encompasses market-wide representation and provides integration in the sales programs and marketing of the brand.