Shooter’s Choice, a supplier of gun care products, formed a full-service partnership with outdoor sales and marketing firm Outtech Inc. The alliance encompasses market-wide representation and provides integration in the sales programs and marketing of the brand.

“We recognized quickly that there was more opportunity with Outtech than simply a traditional sales relationship. With the experience of the management team, additional assets like Quickfire Productions and the veteran team of sales professionals – this was an easy decision for us,” said Joe Ventimiglia, president of Shooter’s Choice.

“For decades Shooter’s Choice has been the go-to brand for gun care. We are proud to be partnered with them and excited about Joe and his team’s plans for the future,” added Outtech president Jay Scholes.