Balega, a performance sock brand in the run and outdoor specialty market, opened the application portal today for its third annual “Impi” influencer team.
The 2017 Impi team will be made up of approximately 100 male and female athletes from across the United States who will represent the brand across their social media channels, at races and in their day-to-day lives. Impi is a Zulu word that roughly translates to “warrior.”
“The 2016 team blew us away with their dedication, motivation and passion about the Balega brand,” said Tanya Pictor, VP of marketing of Implus Specialty. “We are looking to build up the 2017 team with equally passionate individuals who are ready to carry the Balega name with pride, enthusiasm and dedication to the run industry. We invite anyone who truly believes in the Balega difference to apply to be part of the 2017 Balega tribe.”
The application period for the 2017 Balega Impi Team opened today and applications will be accepted through Friday, December 16, 2016. The team will be announced by the second week of January.
Balega operates as part of the Implus family of brands. It develops its product in facilities in South Africa and North Carolina, utilizing yarns produced in the U.S.
Headquartered in North Carolina, Implus LLC’s family of brands includes Sof Sole, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, IceTrekkers, FuelBelt, Harbinger and Balega.