Jim Bailey’s responsibilities include developing a high-performance sales team and building out a consumer-centric approach to marketing for the men’s comfort apparel company.
Author: Carly Terwilliger
Under Armour And Maple Leafs Launch Bantam Hockey Contest
Bantam hockey teams in the province of Ontario can register to compete in a series of on- and off-ice challenges to earn their spot in the Armour Cup, a regulation game at Air Canada Centre.
OIA Adds Eight Trade Advisory Council Members
OIATAC provides analysis and advises OIA and OIA members on international trade policy, including importing, exporting, U.S. manufacturing, and other relevant issues.
Hoka One One Runner Sets Grand Canyon Record
Jim Walmsley set a new Fastest Known Time on the 42-mile route from the South Rim to North Rim and back.
Vasque Renews Mount Washington Observatory Partnership
For the fifth straight year, the outdoor footwear company will supply the observatory crew with summer and winter boots.
Altra Athlete First To Ski Hardrock 100 Course
Altra Footwear’s elite athlete Jason Schlarb starred in the short documentary film “Skiing the Hardrock 100,” highlighting his journey to become the first person to ski the Hardrock 100 course.
Columbia Expands Director Of Toughness Search To Europe
The two candidates awarded the position will embark on a nine-month adventure around the world to test Columbia’s range of performance products in extreme conditions.
Hydro Flask Launches My Hydro Bottle Customization
Beginning Monday, October 3, consumers can select from more than 183,000 color combinations by choosing one of 14 colors for the strap, cap, bottle and silicone boot.
Ashaway Continues As USA Racquetball Official String
Ashaway Racket Strings has once again been named the Official String of USA Racquetball (USAR). While terms of the agreement were not disclosed, Ashaway indicated its plans to continue its multifaceted programs to support and promote the sport of racquetball. Ashaway has been the USA Racquetball Official String since 2004. “As the only U.S. manufacturer […]
Ski With Kim Adds Three Destinations
The company’s 2017 schedule includes 17 weeks of skiing in nine locations, with the introduction of three new destinations in Canada, Greenland and Colorado.
Foot Locker Foundation Seeks Standout Scholar Athletes
The Foot Locker Scholar Athletes Program awards $20,000 college scholarships to outstanding student athletes who demonstrate exceptional academic ability and strong leadership skills in sports, school and within their communities.
Reebok Enlists Supermodel Gigi Hadid For Campaign
As part of the brand’s Be More Human campaign, Hadid and Reebok will challenge women to use physical fitness to drown out negativity through the #PerfectNever movement.
CKO Kickboxing Deploys Hykso Tech In Gyms
Hykso’s wearable sensors provide performance data for those participating in martial arts like boxing and kickboxing for fitness.
Ritchey International Opens German Logistics Operation
The U.S. bicycle component company added a logistics operation in Singen, Germany to its Lugano, Switzerland international headquarters.
Legacy Sports Names Western U.S. Sales Agency
Mountain States Sports Marketing, a sales rep agency specializing in shooting sports products, will represent the firearms importer across the Western U.S.
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