Trek is eliminating Gary Fisher as a stand-alone brand and will now sell the bikes as a line within the Trek brand under the title Trek's Gary Fisher Collection. The decision aims to cut developments costs while expanding distribution of the bikes by
Author: Charlie Lunan
The Bike Cooperative Launches First National Promotion
The Bike Cooperative sent mailers and e-mails to more than 300,000 people in 20 sates as part of its its first-ever national promotion for member retailers. The event, designed to kick off the spring season, provided co-op members with discounts from 15 m
Hi-Tec Canada Names CEO
Hi-Tec Canada appointed David Battler as CEO. Battler brings with him over 25 years of footwear industry know how from leading outdoor footwear brands…
The Conservation Alliance Elects Directors
The Conservation Alliance membership elected Topher Gaylord, President of Mountain Hardwear, and Linda Tom, Marketing Manager at KEEN, Inc. to new three-year terms on the Alliance board of directors. The Alliance board also elected Ted Manning, VP of Merc
Morsel Munk Sponsors Outdoor Nation Youth Ambassador
Online retailer Morsel Munk LLC of Winsted, CT has become the latest outdoor business to sponsor a “Youth Ambassador” to this weekend's Outdoor Nation Youth Summit & Festival in New York City. The company said it has selected Claudia Szerakowski for
Ritchey Names Coffey as U.S. Marketing Director
Ritchey Design, Inc. recently hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster they company's efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions…
Volcom Unifies Efforts Under CRS Program
Volcom, Inc. named 13-year veteran Derek Sabori to head up its first unified Sustainability and Corporate Social Responsibility program…
New Hampshire Ski and Snowboard Visits Diped 2.6%This Season
Ski NH estimated a total of 2,228,571 alpine skier and snowboarder visits, down 2.6% from the winter of 2008-09, which was the third best on record for skier visits in New Hampshire…
Timbuk2 Names Bass to New Design Position
Timbuk2 has named Greg Bass as Product and Design Director, a new role within the company, effective immediately. Bass spent eight years with The North Face, where he held a number of positions in product development and design…
CamelBak Campaign Lures Unusual Athletes
CamelBak’s “Official Water Bottle Of” campaign, which seeks to promote hydration and reusable bottle use, has picked up three more teams, including a Dragon Boat racing team in Los Angeles, a handball club in Austin and a kickball team in Brooklyn,
Stanley Outdoor Joins Grassroots Outdoor Alliance
Stanley Outdoor Products has become the newest vendor partner at the Grassroots Outdoor Alliance, a group of specialty outdoor retailers that meets next week in Utah for its annual early buying show.
J.C. Penney Comps Decline 1.8% in May
J. C. Penney Company, Inc. comparable store sales decreased 1.8% for the four weeks ended May 29, 2010, while total sales decreased 2.1%. Management continues to expect second quarter comparable store sales to increase in the range of 2.5 to 3 percent. Th
Quiksilver Director Resigns After 30 Years on Board
Charles Crowe resigned May 27 as a director of Quiksilver Inc after a 30-year stint on the company's board…
OIA Joins Coalition Backing Climate Change Legislation
Outdoor Industry Association is joining Business for Innovative Climate & Energy Policy, a coalition of major American businesses pushing for passage of comprehensive climate and energy legislation…
STM Bags Names Former Eagle Creek Exec to Head Global Marketing
Australia's STM Bags has snatched up former Eagle Creek marketing and business development director Adam Ziegelman as vice president of global marketing. Ziegelman will be based in the company’s North American offices in Poway, CA and will repo
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