Trek Absorbs Gary Fisher Brand

Trek is eliminating Gary Fisher as a stand-alone brand and will now sell the bikes as a line within the Trek brand under the title Trek's Gary Fisher Collection. The decision aims to cut developments costs while expanding distribution of the bikes by

The Bike Cooperative Launches First National Promotion

The Bike Cooperative sent mailers and e-mails to more than 300,000 people in 20 sates as part of its its first-ever national promotion for member retailers. The event, designed to kick off the spring season, provided co-op members with discounts from 15 m

Hi-Tec Canada Names CEO

Hi-Tec Canada appointed David Battler as CEO. Battler brings with him over 25 years of footwear industry know how from leading outdoor footwear brands…

The Conservation Alliance Elects Directors

The Conservation Alliance membership elected Topher Gaylord, President of Mountain Hardwear, and Linda Tom, Marketing Manager at KEEN, Inc. to new three-year terms on the Alliance board of directors. The Alliance board also elected Ted Manning, VP of Merc

Morsel Munk Sponsors Outdoor Nation Youth Ambassador

Online retailer Morsel Munk LLC of Winsted, CT has become the latest outdoor business to sponsor a “Youth Ambassador” to this weekend's Outdoor Nation Youth Summit & Festival in New York City. The company said it has selected Claudia Szerakowski for

Ritchey Names Coffey as U.S. Marketing Director

Ritchey Design, Inc. recently hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster they company's efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions…

Timbuk2 Names Bass to New Design Position

Timbuk2 has named Greg Bass as Product and Design Director, a new role within the company, effective immediately. Bass spent eight years with The North Face, where he held a number of positions in product development and design…

CamelBak Campaign Lures Unusual Athletes

CamelBak’s “Official Water Bottle Of” campaign, which seeks to promote hydration and reusable bottle use, has picked up three more teams, including a Dragon Boat racing team in Los Angeles, a handball club in Austin and a kickball team in Brooklyn,

J.C. Penney Comps Decline 1.8% in May

J. C. Penney Company, Inc. comparable store sales decreased 1.8% for the four weeks ended May 29, 2010, while total sales decreased 2.1%. Management continues to expect second quarter comparable store sales to increase in the range of 2.5 to 3 percent. Th