Ritchey Design, Inc. recently hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster Ritchey Design's marketing team in its efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions.

Coffey comes to the Ritchey Design marketing department with eight years of experience managing Easton Bell Sports' (EBS) Easton and Blackburn brands. While at EBS, Coffey was closely involved with product development, web development, team sponsorship, public relations, copy writing and ad/catalog creation. Before Coffey joined EBS, he was a web editor and staff writer at Rodale Publishing for Bicycling Magazine where he tested and reviewed products, wrote tech and feature stories, and managed the magazine's web content.
 
“The Ritchey and Syncros brands have a long history of category-leading product innovation backed by World Class race results,” said Coffey.  “I'm happy to be a part of the team, and excited to help drive these brands to the next level.”
 
Ritchey Design sought a director of marketing with experience leading brand development and marketing strategies to improve brand presence and strengthen sales management directives.

Coffey's first day with Ritchey Design was Monday, June 14, 2010.

Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers components from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists.