Black Powder Campaign Profiles Customers

Black Powder Customs, a snowboard brand focused on providing limited edition, and fully custom designed snowboards, has launched a new marketing effort dubbed “Uniquely You.” The marketing initiative will put Black Powder Customs' customers front and

Trezise Handing Off Marmot Responsibilities

Fred Trezise of Trezise & Associates will begin handing off his responsibilities as head rep with the brand to the Dedication Sports Group of Ithaca, NY. Trezise has represented Marmot for the past 15 years in the Mid-Atlantic States…

CamelBak Renews Water.org Promotion

CamelBak and Water.org, which was co-founded by actor Matt Damon, are teaming up for a second consecutive year to help 884 million people who lack access to safe water. With the purchase of a limited-edition Water.org reusable water bottle, $10 will go di

La Sportiva Names Fonger as Marketing Manager

La Sportiva N.A. hired Kevin Fonger, who spent the last three years running ActiveGearReview.com, as its marketing manager. Fonger, who has a Master's in Marketing degree from University of Colorado, will focus on upgrading La Sportiva's digital

VF Corp: Timberland Helped Boost Q3 Revenues 23 Percent

VF Corp. reported revenues rose 23% to $2.75 billion for the third quarter ended Sept. 30, reflecting both 16 percent organic growth and its Sept. 13 acquisition of The Timberland Company. VF Corp. said it expects the momentum to continue into the fourth

TomTom’s Consumer Segment Revenues Fall 23 Percent

TomTom reported revenue from its consumer segment, which includes hand held personal navigation devices sold by many sporting goods retailers, declined 23 percent in the third quarter to €225 million ($318 mm). The Amsterdam-based company said total

California Travel and Tourism Exceeding Expectations

California's travel and tourism sector continued to grow faster than expected through the summer, thanks in part to a significant increase in foreign visitors, according to Visit California. Year-to-date hotel occupancy, overseas arrivals, traffic at

Darn Tough Vermont Expanding Again

Darn Tough Vermont says it is investing an additional $400,000 into its hosiery mill this year, most of which will be allocated for more Italian-made seamless knitting machines. The company also expects to add more jobs…