Ultimate Direction, which caters to the hydration needs of walkers, runners, and adventurers, hired Buzz Burrell to the newly created brand manager position…
Author: Charlie Lunan
Mountain Khakis to Appear in Thanksgiving Edition of Extreme Makeover
Mountain Khakis has been designated the apparel partner for a special episode of the television series “Extreme Makeover: Home Edition” being taped in Knoxville, TN…
Columbia Sportswear Names New GM in South Korea
Columbia Sportswear Company appointed Hyung-Rae (HR) Cho to serve as general manager of the company’s wholly owned Korea subsidiary, based in Seoul. South Korea has emerged as on of the largest and fastest growing markets for U.S. outdoor brands…
Costa Names Manager for Rocky Mountain Territory
Costa sunglasses has named Jeff Thibeault as Rocky Mountain territory manager as the Florida water sports brands continues its push inland…
Trek Going to Direct Model in Poland
Trek Bicycle will begin transitioning this April its business in Poland to a ‘Dealer Direct’ distribution model. Trek expects the transition, done in cooperation with their distributor partner SSC, will take approximately 4 months to complete.
Asics Replaced Haglöfs Chairman
Asics named Alistair Cameron, CEO of its European operations, to succeed Lars Göthlin as chairman of Haglöfs' board of directors. Cameron will oversee a global expansion of the Swedish outdoor brand, which is closing in on $100 million in annual sale
Vibram to Open FiveFingers Store and Brand Showroom in Boston
Vibram USA will be opening its first flaship store in the United States on Newbury Street in Boston, where consumers will be able to purchase FiveFingers shoes and learn more about the Vibram brand and its contribution to outdoor and lifestyle footwear…
Accell Group ‘s 2011 Results Powered by e-Bikes Sales, Derby Cycle Stock Sale
Accell Group N.V., the Dutch bicycling company that recently acquired e-bike maker Currie Technologies of California, reported that revenues rose by 9 percent to €628.5 million partly on the back of rising sales of electric and sports bicycles, due
Outdoor and Fitness Products Contribute Half of Garmin’s Q4 Operating Income
Garmin Ltd.¡¯s said its strategy of developing or acquiring high-margin niche products, such as GPS devices for training dogs and watches for golfers, helped drive impressive growth at its Outdoor and Fitness segments in the fourth quarter. Outdoor and Fi
Thriving Costa and Native Sales Boosting Margins at A.T. Cross
A.T. Cross Company said growth at its Cross Optical Group (COG), which owns the Costa and Native sunglass brands, continues to boost profits and sales…
Lack of Snow Greatly Slows Pace of Reservations for Spring Skiing
A lack of snow dramaticlaly slowed the pace of reservations at western mountain resorts in January, according to the most recent data from Mountain Travel Research Program, or MTRiP.
Pon Holdings Adds Cervélo to Emerging Bicycle Group
Pon Holdings acquired Cervélo Cycles of Toronto, marking the second instance of a large European cycling company buying a North American cycle brand in as many months…
Italy’s Bianchi Buys Major Stake in Australian Distributor
Italian bicycle maker FIV Edoardo Bianchi SpA has acquired a significant minority stake in Sport Outdoor Leisure Australia Pty Ltd (SOLA), its exclusive distributor in Australia and one of Australia’s most prominent distributors of outdoor brands an
Head NV Q4 Sales Flat Line on Late Winter, Resurgent Euro
Head NV had a tough fourth quarter and like other ski manufacturers sees the late winter in Europe and North America hurting its winter sports sales in 2012. The Dutch company said unaudited figures show sales of skis, tennis and diving products all decli
Bass Pro Signs Deal to Open in Colorado Springs
Bass Pro Shops has signed a Letter of Intent (LOI) to be part of the new 200-acre Copper Ridge development on Colorado Springs’ north side…
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