Columbia Sportswear Names New GM in South Korea

Columbia Sportswear Company appointed Hyung-Rae (HR) Cho to serve as general manager of the company’s wholly owned Korea subsidiary, based in Seoul. South Korea has emerged as on of the largest and fastest growing markets for U.S. outdoor brands…

Trek Going to Direct Model in Poland

Trek Bicycle will begin transitioning this April its business in Poland to a ‘Dealer Direct’ distribution model. Trek expects the transition, done in cooperation with their distributor partner SSC, will take approximately 4 months to complete.

Asics Replaced Haglöfs Chairman

Asics named Alistair Cameron, CEO of its European operations, to succeed Lars Göthlin as chairman of Haglöfs' board of directors. Cameron will oversee a global expansion of the Swedish outdoor brand, which is closing in on $100 million in annual sale

Yaktrax Devleops New Logo and Packaging

Yaktrax introduced a new logo and packaging in an effort to update their overall brand image and gear up for new product launches. Featuring an iconic Yak and a powerful new font, the new Yaktrax logo will roll out on packaging, in-store displays, and oth