Manchester United has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750 million, subject to certain adjustments, beginning with the 2015/2016 campaign. For the 2014/
Author: Charlie Lunan
Sports Direct Expanding to Australia and New Zealand
Sports Direct International plc, the U.K.'s largest sporting goods retailer, plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc…
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
SIA Nordic Committee Readies Plans for Upcoming Season
SnowSports Industries America's Nordic Committee convened in Manchester, N.H. last week to review the state of industry and plan the cross country category's initiatives for 2014-15, including…
Itochu Launching Gramicci Footwear in Japan
Itochu Corporation is launching the first line of Gramicci-branded footwear in Japan under a recently concluded sublicensing agreement with the U.S. outdoor apparel brand. The collection will be released in January 2015…
FTC Approves Final Order in Marker Volkl/Tecnica Case
The Federal Trade Commission approved two final orders settling charges that ski equipment manufacturers Marker Völkl (International) GmbH and Tecnica Group S.p.A. for many years illegally agreed not to compete for one another’s ski endorsers or emp
European Retail Sales of Outdoor Products Hit Euro 10 billion
Retail sales of outdoor products in Europe increased 3.1 percent to €10 billion in 2013, according to the European Outdoor Group's State of Trade 2013 report. The report, which was released during the first day of the OutDoor show in Friedrichs
Halfords Bikes Comps Surge 21.3 Percent in Fiscal Q1
Halfords Group plc reported strong sales of cycling products propelled a 7.7 percent increase in comparable stores sales in the fiscal first quarter ended June 27…
OIWC to Hold First Networking Event in SoCal
OIWC will host its inaugural Southern California Network Night at Adidas Outdoor in Los Angeles on July 15 at 5:30 p.m. as part of its expansion into the region…
Bass Pro Extends Floor Financing with GE Capital
GE Capital, Commercial Distribution Finance (CDF) has extended its inventory financing program with Bass Pro Shops through 2018…
Safilo Group Converts Euro 150 Million in Bonds to Equity
Safilo Group S.p.A., the Italian company than owns Smith Optics, will convert €150 million in bonds due in 2019 to ordinary shares of the company’s stock under a proposal approved by its shareholders Wednesday…
European Outdoor Group Opens Membership to Retailers
In an extraordinary assembly held on 9 July, members of the European Outdoor Group (EOG) agreed key changes to bylaws that will allow retailers to become members of the association…
Thule Group Enters Technical Backpack Market
Thule Group launched its first line of technical backpacks Thursday at the OutDoor trade show in Germany, capping a three-year product development effort…
Wigwam Named New HR Director
Wigwam recently appointed Jill Skarda as the new director of human resources. Skarda has worked with many facets of HR including employee relations, recruiting, training, payroll, benefits, talent management, and safety…
Osprey Packs Adds Midwest Rep
Osprey Packs Inc. has added Motion Representation to its bike market sales team in the Midwest…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal