Vail Resorts, Inc. announced the launch of EpicPromise, a new brand platform designed to engage resort guests and residents of the communities where it operates in one of the company's core values, “Do good.”…
Author: Charlie Lunan
VF Corp. Lays Out Timberland’s Five-Year Growth Plan
VF Corp. executives laid out their plans to grow Timberland's revenues by $1.4 billion during the next five years to reach $3.1 billion by the end of 2019. Growth in the Americas region will account for nearly half of the anticipated $1.4 billion in
Deckers Brands Names Google Exec to Board
Deckers Brands appointed Google executive Bonita C. Stewart to its board of directors. Stewart brings a wealth of experience to Deckers spanning interactive marketing and brand development, as well as financial and operational management…
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Local Boosters to Host Rep Breakfast at OIA Rendezvous
Outdoor Destination, a program of the Henderson County Partnership for Economic Development, will host a Manufacturing Networking Breakfast during Outdoor Industry Association’s (OIA) Rendezvous 2014 in Asheville, NC in October.
Sport Chalet Teams With Eagle Creek, Air NZ in Latest Sweepstakes
Sport Chalet has teamed up with Air New Zealand, Tourism New Zealand and Eagle Creek for a sweepstakes contest that will send someone on a 12-day trek through the New Zealand countryside. The sweepstake was crafted to give outdoor enthusiasts an unforgett
Confluence Outdoor Brands Back Gauley Fest, Again
Confluence Outdoor brands Dagger, Wave Sport, Adventure Technology and Bomber Gear are once again supporting American Whitewater at the 31st annual Gauley Fest in Summersville, W.V., this weekend, Sept. 19-20…
Skins Signs NY Giants Punter Steve Weatherford
Skins, the world's leader in gradient compression sportswear, has announced a partnership with New York Giants punter, Steve Weatherford…
Centerbridge Partners Ups Stake in Billabong International
Centerbridge Capital Partners of New York and its affiliates increased their stake in Billabong International to 36.23 percent from 33.25 percent during the first 10 days of September, according to a regulatory filings posted by the Australian action spor
Icebreaker Hires Kiwi Firm to Spearhead Global Branding Campaign
Icebreaker is partnering with DDB New Zealand to expand the merino wool brand’s presence worldwide, beginning with two campaigns timed for release during 2015…
K2 Snowboarding Names National Sales Manager
K2 Snowboarding has named Maxx von Marbod as national sales manager. No stranger to the industry, von Marbod brings more than 20 years of experience in snowsports and action sports to K2…
Western Mountain Resort Bookings Continue Upswing
With August now in the books, 19 western mountain resorts have already booked more summer business than they did last year, according to DestiMetrics. The firm also reported that data it had collected through Aug. 31 shows an 8.7 percent increase in occup
Salt Lake City Launches Ski City USA Campaign
Salt Lake City boosters unveiled a campaign Tuesday promoting the state's capital as Ski City USA…
Boardworks Picks European Distributor for SUP Brands
Boardworks Surf has partnered with System X Distribution of the United Kingdom as to distribute Boardworks Inflatable SUP’s and Badfish SUP products to Germany, Switzerland, Austria, Sweden, Norway and Finland, marking the first time Badfish SUP wi
Alite Designs Opens Store In Mission District
Alite Designs, an outdoor gear company based in San Francisco, opened its new retail and art gallery space in San Francisco’s Mission District…
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