REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
Author: Charlie Lunan
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
U.S. Proceeds with Labor Enforcement Case Against Guatemala
The United States is proceeding with a labor enforcement case against Guatemala for failing to live up to its obligations to protect labor, United States Trade Representative Michael Froman announced…
Mountain Hardwear Begins Showing New Ski Film
Mountain Hardwear has begun showing the film “Days Of My Youth” to snow enthusiasts and powderhounds around the world this fall and winter…
PeopleForBikes Opens Green Lane Tours to All US Cities
PeopleForBikes is inviting all U.S. cities to apply for spots in its Green Lane Project tours of The Netherlands for the first time. Interested cities should submit an application by Oct. 1, to improve their chances of securing their first choice dates. P
Thru-Hiker Syndicate to Expand Support to PCT Hikers in 2015
Vasque, Osprey Packs, NEMO Equipment, Leki Trekking Poles and Darn Tough are expanding their sponsorship of through hikers next summer to include those attempting the Pacific Crest Trail (PCT). The group, which calls itself the Thru-Hikers Syndicate, sai
Sportsman’s Warehouse to Open Stores in Colorado and Arizona in 2015
Sportsman's Warehouse will open its fifth store in Colorado and its fourth in Arizona next summer…
Osprey Packs Picks Ogden, UT for Site of New DC
Osprey Packs Inc. has selected Ogden, UT as the location for the company’s new U.S. distribution center. The maker of backpacks had announced in June it would move its distribution center to the Wasatch, but had not named a specific location…
BioLite Executives to Address US AID Conference
BioLite executives will speak at an upcoming conference focused on fighting global poverty that his being hosted by officials from the U.S. Agency for International Development and the U.S. State Department…
VFC CEO Says Timberland Opportunity is Staggering
Timberland will produce record results this year and grow sales more than 80 percent by the end of 2019, by focusing on “the outdoor lifestyler,” a consumer who looks for style, performance and green in that order, VF Corp. executives said in their first
New Report Scores Apparel Brands’ Efforts to Clean up Chinese Supply Chains
Athletic brands outscored outdoor brands in a groundbreaking report two non-profits prepared to evaluate – and help consumers evaluate – what apparel brands are doing to improve environmental practices in their Chinese supply chains…
Lafuma Group Back in the Black Six Months After Calida Group Investment
Calida Group of Switzerland said it has restored Lafuma Group to profitability just six months after acquiring control of the French outdoor company…
Vibram Partner Quabaug Hosts DOD’s Top Procurement Officer
The Department of Defense's chief procurement officer toured the factory of Vibram USA's manufacturing partner Quabaug Corporation on Sept 11…
Patagonia Closes NYC Stores During People’s Climate March
Patagonia closed all four of its stores in New York City until 3 p.m. Sunday to support the People's Climate March, President and CEO Rose Marcario announced on a company blog…
Soccer Stars to Be Honored for Concussion Prevention Work
The Sports Legacy Institute (SLI) will honor US Women's Soccer Legends Brandi Chastain and Cindy Parlow Cone each with an Impact Award at SLI's annual dinner that recognizes organizations and individuals for their commitment to solving the concu
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