REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
Author: Charlie Lunan
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
U.S. Proceeds with Labor Enforcement Case Against Guatemala
The United States is proceeding with a labor enforcement case against Guatemala for failing to live up to its obligations to protect labor, United States Trade Representative Michael Froman announced…
Thru-Hiker Syndicate to Expand Support to PCT Hikers in 2015
Vasque, Osprey Packs, NEMO Equipment, Leki Trekking Poles and Darn Tough are expanding their sponsorship of through hikers next summer to include those attempting the Pacific Crest Trail (PCT). The group, which calls itself the Thru-Hikers Syndicate, sai
PeopleForBikes Opens Green Lane Tours to All US Cities
PeopleForBikes is inviting all U.S. cities to apply for spots in its Green Lane Project tours of The Netherlands for the first time. Interested cities should submit an application by Oct. 1, to improve their chances of securing their first choice dates. P
Mountain Hardwear Begins Showing New Ski Film
Mountain Hardwear has begun showing the film “Days Of My Youth” to snow enthusiasts and powderhounds around the world this fall and winter…
Sportsman’s Warehouse to Open Stores in Colorado and Arizona in 2015
Sportsman's Warehouse will open its fifth store in Colorado and its fourth in Arizona next summer…
Osprey Packs Picks Ogden, UT for Site of New DC
Osprey Packs Inc. has selected Ogden, UT as the location for the company’s new U.S. distribution center. The maker of backpacks had announced in June it would move its distribution center to the Wasatch, but had not named a specific location…
BioLite Executives to Address US AID Conference
BioLite executives will speak at an upcoming conference focused on fighting global poverty that his being hosted by officials from the U.S. Agency for International Development and the U.S. State Department…
New Report Scores Apparel Brands’ Efforts to Clean up Chinese Supply Chains
Athletic brands outscored outdoor brands in a groundbreaking report two non-profits prepared to evaluate – and help consumers evaluate – what apparel brands are doing to improve environmental practices in their Chinese supply chains…
VFC CEO Says Timberland Opportunity is Staggering
Timberland will produce record results this year and grow sales more than 80 percent by the end of 2019, by focusing on “the outdoor lifestyler,” a consumer who looks for style, performance and green in that order, VF Corp. executives said in their first
Lafuma Group Back in the Black Six Months After Calida Group Investment
Calida Group of Switzerland said it has restored Lafuma Group to profitability just six months after acquiring control of the French outdoor company…
Gibbon Slacklines and Former Distributor Facing off in U.S.
Six weeks after their break up, Germany's Gibbon Slacklines and its U.S. distributor are racing to sign up dealers and athletes. So far they both claim to have REI and a handful of elite slackliners on board…
Emerald Expositions Folds Health+Fitness into Interbike
Emerald Exposition said it will fold its Health+Fitness Business Expo into Interbike following a steady decline in attendance that contributed to the shortfall in attendance at the much large bicycle trade show two weeks ago…
Vibram Partner Quabaug Hosts DOD’s Top Procurement Officer
The Department of Defense's chief procurement officer toured the factory of Vibram USA's manufacturing partner Quabaug Corporation on Sept 11…
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