Patagonia has added Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator…
Author: Charlie Lunan
Hugelmeyer Relinquishes Top Spot at OIA, Ready for Next Adventure
In a decision that surprised many, Outdoor Industry Association President and CEO Frank Hugelmeyer announced his resignation Tuesday, saying that after nearly 15 years of building up the trade association's financial and political capital, it is time
GoPro Founders Prompt Furor
GoPro Inc. founders Nicholas and Jill Woodman caused a furor Thursday when they announced that J.P. Morgan had released 5.82 million shares of GoPro stock they had gifted to a foundation and that investors thought were subject to lock up restrictions. It
Loudmouth and Rival Athletics Team up on Collegiate Shorts
Loudmouth has partnered with Rival Athletics, LLC to produce a collection of collegiate athletic shorts. Each pair of shorts features a school logo for a sporty look and a unique team-colored Loudmouth design for an added shot of style…
Canadian Companies Launch New Generation of Hockey Apparel
Garmatex Technologies Inc. has partnered with the Canadian startup Base360 Inc. to bring a new generation of protective hockey wear to the Canadian market. The line was inspired by the near death of a hockey player slashed by a skate and will be offered e
ACK Nets Sixth Bizrate Circle of Excellence Award
Austin Canoe and Kayak (ACK) has received the Bizrate Circle of Excellence award for the sixth year in a row…
SIA Opens Registration for 2015 Snow Show
SnowSports Industries America (SIA) opened registration for the 2015 SIA Snow Show that run Jan. 29-Feb. 1 at Denver’s Colorado Convention Center and the On-Snow Demo/Ski-Ride Fest that runs Feb. 2-3 at Copper Mountain Resort…
VF Corp’s CFO Robert Shearer to Retire in March, 2015
VF Corporation Senior Vice President & Chief Financial Officer Robert K. Shearer will retire in March 2015, after 28 years with the company. VF named Scott A. Roe, 49, currently Vice President, Controller and Chief Accounting Officer, to succeed Shearer
Bergans USA Expands HQ, Names Customer Service Manager
Bergans USA has hired Ryan Pennock as customer service manager and added 4,000 square feet of space to its operations in Longmont, CO…
OIA Releases Two More Sustainability Tools
Outdoor Industry Association Sustainability Working Group (OIA SWG) launched two new tools to help companies proactively manage supply chain and sourcing practices…
Eddie Bauer Expedition Loses Member to Avalanche
Eddie Bauer expressed condolences for the death Monday of a woman killed by an avalanche during an expedition it is sponsoring in Argentina, Outside.com reported…
DeLorme inReach Sets Record for Summer Rescues
DeLorme reports that more people relied on its DeLorme inReach satellite communicator in an emergency this past summer than ever before…
PRADCO Outdoor Brands Acquires Bandit Lures
PRADCO Outdoor Brands (POB) has acquired Bandit Lures of Sardis, MS and shifted it operations to it Fishing Division in Fort Smith, AL…
MEC Launches Outdoor Nation Canada
Mountain Equipment Co-op (MEC) launched Outdoor Nation in Canada earlier this month. MEC Outdoor Nation’s Leadership Council and 450 delegates will be creating programs to inspire young people to get outside and…
Netpulse Raises $18.6 Million in New Funding
Netpulse, the fitness industry's leading digital platform, has secured $18.6M in new funding led by Nokia Growth Partners, with participation from August Capital, Javelin Venture Partners, DFJ Frontier and Docomo Capital. John Gardner from Nokia Grow
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal