RootsRated, the online and mobile resource for “where to go outdoors,” has partnered with New Balance to explore the “why” of trail running and grow the sport through a unique content-creation campaign…
Author: Charlie Lunan
Kjus Names New Design, Product Development and Marketing Leaders
Kjus, which makes premium apparel for the ski, golf and active-wear markets, named new leadership in its design, product development and marketing unit…
Mountainsmith Names Canadian Reps
Mountainsmith has hired Canadian outdoor industry veterans Tom Jones, Jason Jennens and Peter Skala to it’s independent sales rep team…
Adidas Outdoor Athletes Set Speed Record for El Capitan Route
Adidas Outdoor athletes Mayan Smith-Gobat and Libby Sauter set the women’s speed record climbing The Nose, an iconic, extremely exposed route on El Capitan (3000’ vertical face) in Yosemite National Park, Oct. 31, 2014…
OIA PAC Releases List of Mid-Term Candidates
Republicans have an edge going into many close races in tomorrow's mid-term federal election and are poised to take control of Congress, according to a report prepared by Outdoor Industry Association government affairs team last week. The report show
TAG Heuer Expands Sponsorships Spending to Marathons
TAG Heuer, the luxury Swiss watch maker, has signed on as a sponsor and official timekeeper for several marathons to extend its reach beyond motorsports and further affirm its roots in sports. The sponsorships will be aimed at reaching almost 320 million
Timberland Enters Tire Business to Secure Rubber
Timberland announced Monday a collaboration with tire manufacturer and distributor Omni United to create a co-branded line of tires that will be the first ever purposely designed to be recycled into footwear outsoles after their journey on the road is com
Westcomb Hires Sales Rep in Quebec
Westcomb, the Vancouver, BC-based designer and manufacturer of performance outerwear, signed a new sales agency to build its business with retailers in Quebec…
Black Diamond Meets Third Quarter Expectations
Black Diamond Inc. reported sales increased $10.7 million, or 24 percent, to $54.9 million in the third quarter, with growth coming from all brands and geographies. Increased fulfillment of preseason fall bookings and ASAP orders, continued delivery of PO
Garmin Affirms Full-Year Margin Forecast Despite Lower Q3 Operating Margins
Garmin Ltd. reported operating margins declined at its fast growing Fitness and Outdoor segments as it cranked up spending on advertising and research to stay ahead of the game in the fast growing, but increasingly crowded wearables market…
Vista Outdoor Inc. Spin-Off in Doubt Following Virginia Rocket Explosion
The spectacular failure of an unmanned space rocket in Virginia Oct. 28 could kill Alliant Teksystems Inc.'s plans to spin off its Outdoor Sports segment, which includes Bushnell and a host of firearms and ammunition brands…
Shimano Results Indicate US Bike Sales Rebounded Strongly in Third Quarter
Sales at Shimano's Bicycle Components segment grew by 33.2 percent during the third quarter, indicating U.S. bike dealers recovered many of the sales lost in the second quarter, when cold and wet winter weather lingered longer than usual across much
Columbia’s Third Quarter Growth Nearly As Balanced as It Is Robust
Columbia Sportswear Company reported net sales grew 29 percent to a record $152.2 million in the third quarter with nearly equal contributions from existing and new businesses. Organic sales growth, led by Columbia and Sorel footwear, generated $73.3 mill
Female Participation in Outdoor Recreation Rose in 2013
The Outdoor Foundation’s eighth annual Outdoor Recreation Participation Report shows participation among teenage girls increased by three percentage points in 2013, making up some of the ground lost in 2012. Participation rates among girls and young
GoPro Shatters Q3 Expectations With HERO4 Launch
GoPro Inc. blew through Wall Street expectations Thursday when it reported revenue grew 45.7 percent to $280.0 million in the third quarter ended Sept. 30 thanks to the highly successful launch of its new HERO4 wearable cameras…
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