PMI named Campbell Sports as 2014 Agency of the Year for its Stanley brand at Outdoor Retailer Winter Market in Salt Lake City last week…
Author: Charlie Lunan
EBay to Spin off Enterprise Unit Ahead of Breakup
Less than four years after acquiring GSI Commerce for $2.4 billion, eBay Inc. announced Jan. 21 that it will divest the business through a sale or IPO of its Enterprise segment. The transaction will need to be consummated before eBay spins off its legacy
PGA Tour Superstore and Golf Channel Partner
PGA Tour Superstore has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy…
Tiger Woods Endorses Full Swing Golf Simulators
Full Swing Golf, a San Diego company specializing in simulation technology for athletics entertainment and training, signed an an exclusive multi-year partnership with Tiger Woods…
Adidas Agrees to Sell Rockport to Berkshire/New Balance Partnership
The Adidas Group entered into a definitive agreement to sell its Rockport business to a new entity formed by Berkshire Partners and New Balance for a total consideration of $280 million, most of which will be paid in cash with the remainder comprised of n
Farm to Feet Selects Canadian Distributor
Farm to Feet has selected Sport Dinaco of Lachine, QC, Canada, to distribute its 100 percent American socks in Canada. Sport Dinaco will introduce the brand into the Canadian Market beginning the summer of 2015…
Timex Partners with Global Sports Communication to Reach Elite Runners
Timex has partnered with Global Sports Communication to work closely with road runners and other athletes the agency manages all over the world…
REI Foundation Donates $1.5 Million to Fund Women’s Leadership Initiative
The REI Foundation is donating $1.5 million to the Outdoor Industries Women's Coalition (OIWC) to develop programming for a women's leadership initiative backed CEOs at a dozen outdoor brands, including The North Face, Outdoor Research, Smartwoo
Unifi Cut Prices, Expands CAFTA Production Under Pressure from Apparel Brands
Unifi Inc. is lowering prices even as it ramps up its yarn capacity in the Americas to keep its customers in the apparel industry happy…
Rival Down Standards Dividing Industry, Driving Up Costs
The desire to treat geese humanely is dividing the outdoor industry and driving up costs for down suppliers in a far cry from what some envisioned three years ago…
Giant Manufacturing Sales Rebound Strongly in Q4
Giant Manufacturing Co., which is one of the world's largest bicycle manufacturers, reported a dramatic rebound in sales in the fourth quarter…
REI Donates $1.5MM to Fund Women’s Leadership Initiative
The REI Foundation is donating $1.5 million to the Outdoor Industries Women's Coalition (OIWC) to develop programming for a women's leadership initiative backed by a dozen outdoor brands, including five headed by women…
Tilly’s Hangs up His Hat
Canadian entrepreneur Alex Tilly has put Tilly's Endurables Inc. up for sale, according to Canadian media reports…
Poll Shows Sharp Drop in in Participation in School Sports
Participation in school sports by children from households with less than $60,000 in annual income decreased 10 percent during the 2013-14 school year compared with the 2011-12 school year, according to latest University of Michigan Mott Children's H
Polar Partners With MyFitnessPal
Polar has partnered with MyFitnessPal, which claims more than 75 million users, so that consumers can link their Polar Flow and MyfitnessPal accounts to view their nutrition together with activity and training details at once…
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