Yuba Bicycles will launch an electric cargo bike at the Sea Otter Classic that is powered by a drive system from fellow California company Currie Technologies…
Author: Charlie Lunan
REI Foundation and The North Face Put Shoulder to Outdoor Nation Campus Challenge
Outdoor Nation, with the backing of the REI Foundation and The North Face, kicked off registration for the 2015 Outdoor Nation Campus Challenge, in which colleges compete to see which can get the most people outdoors and active…
Detroit Bikes to Make 2,415 Bikes to New Belgium Brewery
Detroit Bikes has landed a deal to manufacture 2,415 bikes New Belgium Brewery will use for sweepstakes, fundraisers and employee anniversary gifts as part of broader promotion of its Fat Tire Amber Ale…
Locally.com Gaining Scale
Locally.com disclosed several metrics last week that indicate the startup is rapidly gaining traction in its quest to help retailers get their bricks-and-mortar inventory in front of online shoppers…
Yue Yuen’s Helps Striking Employees Push for Changes to Vietnamese Pension Law
A strike by 80,000 footwear workers in Vietnam ended April 2 after their employer called on the government to consider their demands that it not implement a new law making it harder for them to cash out their pensions when leaving a company…
Decathlon 2014 Sales Surge on Store Openings, Price Cutting
Decathlon said it will reinvest in further discounts in its home market of France this year after its price cutting strategy there helped it boost its second highest sales gains in a decade. ..
Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014…
Schwinn Goes Nuts in Latest Marketing Alliance
Schwinn Bicycles has allied with the Georgia Pecan Growers Association in a campaign that will span six months and the entire country…
Casio ProTrek Targets US Jeep Owners
Casio America Inc. has signed on as a sponsor of Jeep Jamboree USA's 2015 event season to introduce Jeep owners to its Pro Trek brand of watches, which measure direction, barometric pressure/altitude and temperature…
RECALL: 8,300 Specialized Aerobars
Specialized Bicycle Components Inc. is recalling about 8,300 aerobars because the bolt used to affix them to the bicycle can loosen, posing a fall hazard to the rider…
Yakima Unveils New Go-to-market Strategy for 2015
Yakima Products Inc. announced a new go-to-market strategy for 2015 that includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives…
Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget propos
Epic Cycle Breaks Ground on Epic Store in Central Florida
Epic Cycles has begun renovating a building in Central Florida to house a 10,000-square-foot facility that will encompass a new store, cafe and juice bar as well as a training facility for a Russo-American triathlon team…
Conservation Alliance Distributes $800,000 in Grants
The Conservation Alliance plans to contribute a record $1.65 million this year, including $800,000 in grants it just distributed to 24 organizations working to protect wild places throughout North America…
Sportsman’s Warehouse Comps Decline Slowed in Q4
Sportsman's Warehouse Holdings Inc. reported same store sales decreased by 5.3 percent in the fourth quarter, compared with a 6.2 percent decline in the prior quarter and an 8.4 percent decline for the full year and forecast they would rise…
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