Research from The SportsOneSource Group has confirmed what many hook and bullet marketers have long known, or at least suspected. Celebrity/pro endorsements play a bigger role in swaying the purchasing decisions of anglers, hunters and shooters than they
Author: Charlie Lunan
Amer Sports Winter and Outdoor Brands Outperform in First Quarter
Sales at Amer Sports flagship Winter & Outdoor business grew 14 percent in currency-neutral terms in the first quarter thanks to double-digit growth in five of its six segments…
Essilor Says New Ads, Contracts Will Sustain Costa’s Growth
Essilor International of France reported sales of Costa sunglasses grew at a double-digit pace in the first quarter ended March 31…
Lack of Winter Inventory, Port Delays Hamper Jarden Outdoor in Q1
Organic sales declined at Jarden Corp.'s Outdoor Solutions segment in the first quarter due to lack of winter closeout sales and late deliveries of fishing products caught in-transit due to congestion at West Coast ports…
Key OIA Trade Bills Move Forward in US Senate
The U.S. Senate Finance Committee passed legislation Wednesday evening with amendments that would substantially lower tariffs on imports of certain performance outerwear and footwear, according to Outdoor Industry Association…
Amer Sports Q1 Earnings Spike on Solid Sales Growth
Amer Sports Corporation, which completed its acquisition of Louisville Slugger this week, reported strong sales of apparel and footwear helped it boost net sales to €575.9 million ($650 mm) for the quarter ended March 31, up 5 percent in currency-ne
Cabela’s Q1 Sales Growth Hits Double Digits As Comps Decline Continues to Taper
Cabela’s Incorporated reported total revenue increased 14.0 percent to $827.1 million in the first quarter ended March 28 as revenue from new stores and associated growth in credit card accounts easily surpassed the effect of declining same-store sa
Accell Reports Q1 Sales and Profits Growth
Accell Group reported both sales and profits grew in the first quarter ended March 31, compared to the same period of 2014, in a brief update issued prior to its annual shareholder meeting…
Port Congestion Snags Jarden’s Q1 Fishing Sales
Organic sales declined at Jarden Corp.'s Outdoor Solutions segment in the first quarter due to lack of winter closeout sales and late deliveries of fishing products caught in-transit due to congestion at West Coast ports…
Adidas Joins Growing List of Outdoor Nation Challenge Campus Sponsors
Adidas has signed on as a major sponsor of the 2015 Outdoor Nation Campus Challenge, a nationwide competition in which colleges and universities across the country try to get the most people recreating outdoors…
GoPro Mountain Tacks on Fourth Day, Four Events
Organizers of the GoPro Mountain Games are adding four new events to keep the 15-year-old event fresh, including a tandem SUP cross race and disc golf competition…
Five Elected to Colorado Ski and Snowboard Hall of Fame
The Colorado Ski & Snowboard Hall of Fame elected four outstanding sport builders and athletes and one pioneer of the ski industry to be inducted into the Hall of Fame in October…
Backbone Media Announces Staff Changes
Backbone Media, the country’s premier active lifestyle public relations and media agency, hired Elizabeth Carey as an account manager and promoted Brian Holcombe to associate director of public relations…
Puma Reports Solid First Quarter Sales Gains
Puma posted sales of €825 million ($931 mm), up 13 percent from a year earlier, or 4.5 percent in comparable terms, mainly driven by strong sales momentum in the Footwear category, parent company Kering reported…
Timberland Boosts ROR Content in 2014
Timberland incorporated Renewable, Organic, or Recycled (ROR) materials into 79 percent of its footwear in 2014, up from 70 percent in 2013, according to the company's 2014 Corporate Sustainability Report, which was released Wednesday…
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