Claudia Heath | SGB Media Online

PrimaLoft And Adidas Mark A New Era In Collaborative Partnership

Posted by Claudia Heath | Backbone Media | December 20, 2019

Adidas to introduce the first insulation products developed by PrimaLoft x Parley for the Oceans. (Read More)

Posted by Claudia Heath | Backbone Media | December 10, 2019

Over the past four years Thermacell has helped BCM establish a robust New England program. (Read More)

Posted by Claudia Heath | Backbone Media | October 15, 2019

The lineup includes Mt. Whitney, Mt. Rainier, the Grand Teton and several other peaks and experiences. (Read More)

Posted by Claudia Heath | Backbone Media | September 3, 2019

Programming extends from events at retail locations to online promotions, a web series, giveaways and more. (Read More)

Posted by Claudia Heath | Backbone Media | August 28, 2019

The new role is necessitated from the brand’s growing direct to consumer success (Read More)