Thule Takes Their City To Summit Product Showcase Concept Virtual For 2020

Active lifestyle brand, Thule, has created a comprehensive, interactive experience in place of their custom brand showcases for 2020. This unique approach combines an interactive global online sales tool, premium videos for new 2021 products, and a 360-degree virtual walkthrough of their retail showroom. These tools will provide their sales teams, retailers, and media with […]

Stio Partners With Coombs Outdoors As Year-Round Program Sponsor

Jackson, WY, July 15, 2020 –  Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner.  Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same opportunities as their peers. […]

Protekt Launches Wellness Products Focused On Getting People Outdoors

San Diego, CA, June 9, 2020 – Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The product line includes CLARITY, […]

Stio Partners With Brands x Better To Give Back

Jackson, WY, April 28, 2020 – In partnership with Brands x Better, Stio is donating 2% of sales through May 31st  to Direct Relief to provide protective equipment and essential medical items to health workers responding to and treating COVID-19. Direct Relief is an organization working in all 50 US States and 80 Countries to […]

PK Grills Introduces National Stay In & Cook Out Day, Saturday, March 28

Little Rock, AK, March 25, 2020 – Typically, warmer springtime temperatures across the country would mean the beginning of backyard barbecue parties and get-togethers. While the coronavirus makes those gatherings irresponsible right now, PK Grills believes we need to celebrate a good barbecue with friends now more than ever.  PK has rallied some of the […]

5Point Film Festival Announces Stio As Title Sponsor In 2020

Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]

Nike Swim Introduces Nike HydraStrong Fabric For SS2020 Performance Collection

Portland, OR, November 18, 2019 – This fall, Nike Swim introduces Nike HydraStrong, an all-new high-performance, chlorine resistant fabric built to withstand the everyday demands of high-intensity training and competition. Found in the majority of the  Nike Swim performance swimwear SS20 styles including the ever-popular cutout one-piece, all-new lace-up tie back and men’s silhouettes, Nike […]

Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor

Portland, OR, November 1, 2019 – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike Vapor maximizes the horizontal and […]

Stio Announces Partnership With Gore-Tex For Fall-Winter 2020 Collection

Jackson, WY, October 16, 2019–Mountain lifestyle brand Stio announces that they will partner with W.L. Gore & Associates to use GORE-TEX garment technologies for select new and inline styles beginning in fall 2020. GORE-TEX garment technologies GORE-TEX Pro Shell, GORE-TEX Performance Shell, and GORE-TEX InfiniumTM Windstopper will be featured in Stio’s hardshell, softshell, and insulated categories. […]

Stio Staff Grows, Additional Office Space Opening in Wilson, Wyoming

Jackson, WY, September 19, 2019—Jackson Hole-based outdoor apparel brand Stio continues to realize significant growth through the first three quarters of 2019, resulting in the addition of  27 new full-time and part-time staff this year for a total of 80 employees. Since January, the company has hired across several departments, including product development, marketing, accounting, […]

Stio’s Fall ’19 Collection Is Made For The Full Range Of Mountain Life

This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections.Key collections and styles from Stio’s fall/winter ’19 line include The Raymer collection is Stio’s new highly technical ski program designed with ski tours, side-country laps or uphill adventures in mind. Part of Stio’s expanded ski hardshell offerings for […]