ASICS' GEL-Kinsei running shoe was named ‘Gear of the Year’ by Outside Magazine in the magazine’s annual Buyer’s Guide issue. ASICS products also included in the Buyer’s Guide are the men’s GEL-Trail Attack II, women’s GEL-Eagle Trail V and the GEL-Kinsei sock, but it is the GEL-Kinsei running shoe that steals the show.

“GEL-Kinsei adjusts to various foot types and running styles, while improving performance across the board. You’ll feel like a celebrity in these futuristic kicks…” proclaimed Outside Magazine.

The GEL-Kinsei or “golden star” debuted February 1st, 2006 with record sales, despite selective distribution. The shoe will expand into a broader base of retailers on July 1st.