Krimson Klover Updates Logo And Brand Mission
The new logo will activate for the Winter Outdoor Retailer and SIA Snow Sport shows in January, and all spring 2017 product will ship with the new hangtags and branding materials.
Is Cannabis Activewear A Thing?
Oregrown Industries, a craft cannabis company in Oregon, has come together with star New Growth Clothing to develop a line of locally manufactured, eco-conscious activewear and outdoor gear.
Mission Inks Slew Of High-Profile Athlete Endorsements
MLS MVP David Villa, NBA All-Star Dwyane Wade, U.S. Women’s National Soccer Captain Carli Lloyd and NHL All-Star John Tavares will promote Mission’s new line of heating accessories and gear.
SIA Refreshes Snow Show Floor + Beer At Noon!
The annual trade show in Denver will debut a new floor plan with new special exhibits, events and extended, complimentary happy hours.
Nike Gives Elena Delle Donne Her First Signature Shoe
Elena Delle Donne joins a small group of WNBA athletes to receive signature shoes from Nike.
Cabela’s Hometown Already Feeling Merger Impact
Business owners in Sidney, NE said sales are already slowing as residents wait to see what will happen to the 2,000 local Cabela’s jobs.
Adidas Opens Virtual-Reality Store In Sweden
“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience.”
Dick’s Returns To Sponsor High School Nationals Basketball Tournament
For the fourth consecutive year, Dick’s Sporting Goods will serve as the title sponsor of the High School Nationals Basketball Tournament to be held in New York City.
Nike’s Mark Parker To Be Recognized By NRF As The Visionary 2017
The National Retail Federation will name Nike Chairman, President and CEO Mark Parker “The Visionary,” a new honor intended to recognize outstanding retail industry leaders, during the 2017 NRF Foundation Gala January 15 in New York City.
Lands’ End Appoints New CEO
Jerome Griffith was most recently president and chief executive officer of Tumi Holdings.
VF Corp. Makes Commitment To Gender Parity
VF Corporation, in partnership with the Paradigm for Parity coalition, has made a commitment to achieving gender parity throughout its corporate leadership structure by 2030.
Is Team Sports Participation Bouncing Back?
While niche sports like rugby and lacrosse continued to lead gains, established, traditional sports including basketball and baseball saw a pickup in recent years.
Fitbox Secures Investment From Rebecca Minkoff
The partnership with the monthly activewear subscription box service and Minkoff came about when founder and app developer Gregory Lowe presented his startup on an episode of Project Runway: Fashion Startup to the show’s panel of judges, which included Minkoff.
Champs Sports Campaign Stars Dak Prescott And Desiigner
Episode Two of “The Moment” shows the Dallas Cowboys quarterback leading the audience through his daily routines.
Aisle Talk, Week Of December 12
Top headlines from the active lifestyle industry you may have missed this week.
